In this episode of Big App Energy, hosts Ben and Jacob share essential tips for tech startups leveraging site analytics and data-driven decision-making. They explain why analytics matter for websites and online businesses, emphasizing their role in understanding user behavior and measuring marketing effectiveness. Discover key metrics and insights, including traffic data, audience demographics, and conversion rates. Learn how to use analytics tools to improve user experience, refine content strategy, and enhance overall site performance. The hosts discuss popular analytics platforms like Google Analytics and Plausible, highlighting their features and benefits. This episode is filled with practical advice to help developers and entrepreneurs harness the power of site analytics for business growth and success.