"Transparency and control are crucial in advancing supply chain performance and giving consumers confidence," highlights Rose Elphrick-Darling, of the Centre for Regional & Rural Futures, at Deakin University. 

Rose joins us on episode 14 of the Beyond Visibility Lounge and shares her insights on the transformative potential of viewing supply chain visibility as a value-adding activity, rather than just a cost center. This perspective shift is essential for driving innovation, sustainability, and resilience in the supply chain industry.

This conversation further highlights:

• Logistics activities and supply chain management are often seen as costs rather than value-adding activities. However, supply chains can indeed add significant value through enhanced visibility.

• Understanding what keeps executives up at night, such as the lack of control and ability to manage inventory, is crucial. By exploring and addressing these concerns, we can significantly improve supply chain performance."

❓ Why It Matters:

• Supply chain transparency remains important. 

• Supply chain transparency builds consumer confidence, 

• Supply chain transparency enhance operational efficiency, and 

• Supply chain transparency inspires stakeholder trust and collaboration. 

🎙️The full episode goes live on May 28, 2024 on:

🎧 Spotify, https://spoti.fi/3Ub6ahM, 

🎧Apple Podcasts, https://apple.co/3QdlBF1, 

🎧YouTube Music, https://bit.ly/4aLSK38,  and 

🎧YouTube https://bit.ly/3Qcv7Z9 

Subscribe to listen to more insights from other industry leaders.

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P.S. How do you cultivate trust and inspire collaboration with your stakeholders both upstream and downstream? How do transparency and visibility help You?