In this episode we talk with Vladimir Baranov, a rare combination of an experienced business coach who also holds academic posts. We take his academic view that is informed by practical experience and explore, among other things, why Crocs are so successful despite nobody understanding why and nobody admitting to owning any.

We discuss how questioning the market is more important than building cool tech when it comes to success and how it is important to bug fix the human element of any organisation. We also explore how language matters so tune in to find out why, if you have the smartest lawyer in the world and the smartest doctor, you still have a potential communication issue.

If, after the episode, you would like to find out more, reach out to Vladimir using this link: https://humaninterfaces.co/beyond