What makes a brand worth fighting over? In this conversation, Odin Clack and Michael Magnus are joined by Dave Munson, Founder of Saddleback Leather Co., to talk about building a business that lasts generations.

In this conversation with Dave Munson, we explore branding, building a business with longevity in mind, and his new book "They'll Fight Over It When You're Dead."

Guest: Dave Munson

Founder of Saddleback Leather Co., author, and entrepreneur known for building one of the most recognized leather brands in the world.

Topics discussed:

• Building a brand with generational longevity

• Lessons from Dave's entrepreneurial journey

• Dave's new book and the story behind the title

• What makes a business worth fighting over

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Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life.

Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather historian and marketing expert), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making. Whether you're running a maker business or just love hearing how small businesses adapt and grow---this is your spot.

New episodes every other Thursday.

Watch video episodes on YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast

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Enjoy the episode!