How do you balance the craft you love with the business demands that keep growing? In this episode, Odin and Magnus explore the tension between making and managing.

In this episode, we dive into redesigning and scaling product production, navigating delegation, and the importance of continually evaluating your business.

Topics discussed:

• Balancing craft and business demands

• Redesigning products and scaling production

• The role of family in small businesses

• How curiosity can fuel creativity and growth (including AI)

• The hidden heroes behind great brands

• Staying creatively fulfilled while running a thriving workshop

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Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life.

Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather historian and marketing expert), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making. Whether you're running a maker business or just love hearing how small businesses adapt and grow---this is your spot.

New episodes every other Thursday.

Watch video episodes on YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast

Connect with us on Instagram @beyondtheworkbench

Enjoy the episode!