Despite the concerns of many artists, filmmakers, musicians and content creators, the use of AI in the creative industries is well under way. Working out how to navigate a creative future with AI is the next challenge. Shara Senderoff, co-founder and CEO of Jen, an AI text-to-music generation platform and Anastasis Germanidis, co-founder and CTO of Runway, an AI video generation platform, joined CNBC’s Tom Chitty and Arjun Kharpal at Web Summit. They discuss whether AI is needed in the creative process, the protection of creators’ rights and the potential to transform how the music industry is run. There’s also robust discussion about the cost cutting benefits AI will bring and when we can expect AI actors to appear on our screens.