In this episode, Bryan and Alex sit down with Alan French, the CEO of Thomas Cook, and explore his impressive career including his transition from CTO to CEO. Alan shares his insightful journey of reviving a legacy brand, revealing some of the bold moves he made as well as some of key decisions that guided Thomas Cook’s transformation into a digital-first company (all of this amidst the unprecedented challenges of the COVID-19 pandemic).

 
He provides insights on how he built a winning team, navigated regulatory frameworks, built trust with stakeholders, and implemented technology-driven initiatives to optimise operations and enhance customer experiences. Alan also shares his take on the role of AI in the travel industry and the balance between technology and human touch.
  
Don’t miss this episode for a deep dive into the journey of a tech leader reshaping a historic brand in the travel industry!