Who’s watching in 2030? Building the viewer persona of the very near future with Marion Ranchet

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Beyond the Stream

Simplestream

11 episodes

6 days ago

Beyond the Stream is the podcast – brought to you by Simplestream – that analyses the intricacies of the video streaming industry, highlight the whys and hows video represents a great opportunity for organisations of any size. Which brands have diversified revenue through streaming? How do they create video products customers actually want – and pay for? And what goes into the building of an MVP video service? Join us on a monthly podcast to learn how consumer behaviour is changing across different sectors – and how to build products to meet this change head-on.

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Who’s watching in 2030? Building the viewer persona of the very near future with Marion Ranchet

Beyond the Stream

37 minutes 31 seconds

1 year ago

Who’s watching in 2030? Building the viewer persona of the very near future with Marion Ranchet

In this episode of Beyond the Stream – the Founder and Managing Director of The Local Act Consultancy – she sits down with host Edward Norton to discuss the future of TV in Europe. She covers topics like current and possible future trends that may inform who’s watching in 2030, and how businesses in the OTT market can remain relevant to viewers, culminating in the persona of the typical viewer of the very near future.

Beyond the Stream is a monthly podcast brought to you by Simplestream. Join us, and learn how consumer behaviour is changing across different sectors – and how to build products to meet this change head-on.

Follow Beyond the Stream on your podcast directory of choice, and learn more about Simplestream: you can find us on our ⁠⁠website⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠LinkedIn,⁠⁠ and ⁠⁠YouTube⁠⁠.

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