This week we're re-airing our episode from this past August with Paco Underhill, renowned behavioral researcher, retail anthropologist, and best-selling author of Why We Buy. Paco has spent decades studying how and why we shop—and what our behavior reveals about the changing nature of retail. In this episode, he and Dave dig into: How physical stores are evolving in a digital-first worldThe surprising shopper trend reshaping the beauty categoryWhat AI can’t replicate when it comes to in-store...
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This week we're re-airing our episode from this past August with Paco Underhill, renowned behavioral researcher, retail anthropologist, and best-selling author of Why We Buy. Paco has spent decades studying how and why we shop—and what our behavior reveals about the changing nature of retail. In this episode, he and Dave dig into: How physical stores are evolving in a digital-first worldThe surprising shopper trend reshaping the beauty categoryWhat AI can’t replicate when it comes to in-store...
How to Bring B2B Online (Without Losing Your Mind) – with Wastequip’s Kevin Creese
Beyond The Shelf
28 minutes
5 months ago
How to Bring B2B Online (Without Losing Your Mind) – with Wastequip’s Kevin Creese
It’s one thing to sell snacks or sneakers online. It’s another to sell dumpster lids and hydraulic cylinders. This week we’re joined by Kevin Creese, Director of Ecommerce at Wastequip, where he’s leading the charge to modernize how waste handling parts are discovered, bought, and supported online. Dave and Kevin dig into the heavy-duty realities of B2B ecommerce—where the SKU count is high, the data is messy, and the buying process is anything but simple. They cover how to make ecommerce wor...
Beyond The Shelf
This week we're re-airing our episode from this past August with Paco Underhill, renowned behavioral researcher, retail anthropologist, and best-selling author of Why We Buy. Paco has spent decades studying how and why we shop—and what our behavior reveals about the changing nature of retail. In this episode, he and Dave dig into: How physical stores are evolving in a digital-first worldThe surprising shopper trend reshaping the beauty categoryWhat AI can’t replicate when it comes to in-store...
