This week we're re-airing our episode from this past August with Paco Underhill, renowned behavioral researcher, retail anthropologist, and best-selling author of Why We Buy. Paco has spent decades studying how and why we shop—and what our behavior reveals about the changing nature of retail. In this episode, he and Dave dig into: How physical stores are evolving in a digital-first worldThe surprising shopper trend reshaping the beauty categoryWhat AI can’t replicate when it comes to in-store...
All content for Beyond The Shelf is the property of David Feinleib and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This week we're re-airing our episode from this past August with Paco Underhill, renowned behavioral researcher, retail anthropologist, and best-selling author of Why We Buy. Paco has spent decades studying how and why we shop—and what our behavior reveals about the changing nature of retail. In this episode, he and Dave dig into: How physical stores are evolving in a digital-first worldThe surprising shopper trend reshaping the beauty categoryWhat AI can’t replicate when it comes to in-store...
Building Global Content Infrastructure – with Church & Dwight's Julie Clifford
Beyond The Shelf
30 minutes
4 months ago
Building Global Content Infrastructure – with Church & Dwight's Julie Clifford
This week we’re joined by Julie Clifford, Global eCommerce Acceleration & Capabilities Senior Manager at Church & Dwight. Julie’s journey from art teacher to global ecommerce leader has one big throughline: helping others succeed. In this episode, she shares how that mindset fuels her work in marketing tech, content strategy, and digital transformation across markets worldwide. We cover: Why global consistency matters—and where localization still winsHow to balance creative agility wi...
Beyond The Shelf
This week we're re-airing our episode from this past August with Paco Underhill, renowned behavioral researcher, retail anthropologist, and best-selling author of Why We Buy. Paco has spent decades studying how and why we shop—and what our behavior reveals about the changing nature of retail. In this episode, he and Dave dig into: How physical stores are evolving in a digital-first worldThe surprising shopper trend reshaping the beauty categoryWhat AI can’t replicate when it comes to in-store...
