In this episode, Natasha sits down with award-winning marketer, speaker, and mindset coach Hayley Meeks. Hayley shares her fascinating journey from a job at the Inland Revenue that she hated to becoming a successful entrepreneur. She talks about the importance of finding your passion, the transition from working for others to running her own agency, and the mindset that drove her to overcome challenges and build a thriving business. KEY TAKEAWAYS Finding Your Passion: It's crucial to find a career you genuinely enjoy, as you spend a significant portion of your life working. Hayley's journey highlights the importance of trying different things to discover what you're truly passionate about. The Power of a Strong Mindset: Your mindset can be a powerful tool for overcoming challenges. Hayley's experiences with her grandfather's influence and her personal health struggles demonstrate how a strong mindset can help you push through fear and adversity. Marketing Essentials: Effective marketing doesn't have to be complicated. The three fundamental principles are: know your customer, know your message, and know where your customers hang out. Without these, your marketing efforts will fall flat. Leverage Existing Relationships: It's often easier and more profitable to market to your existing customer base than to find new customers.  Embrace Technology: Tools like AI and user-friendly software have levelled the playing field, allowing individuals and small businesses to do more for themselves.  BEST MOMENTS If this is the world of work, then this isn't for me." "When you target everyone, you target no one." "My job is to make every woman that comes into the shop leave feeling like they're worth a million dollars." "AI won't replace humans, but humans who can use AI will replace those who can't." "Don't underestimate the power of referral and word of mouth." TO CONNECT WITH HAYLEY https://www.linkedin.com/in/hayley-meakes-grigor-4ba7375/  OUR LINKS www.exquisitesalon.co https://www.instagram.com/exquisite1hbs/⁠ HOST BIO Natasha is a seasoned hairdresser with over 14 years of experience in the beauty industry, renowned for her passion, skill, and dedication to her craft. Specializing in creating personalized, stunning styles, she has worked with clients of all hair types, consistently earning a reputation for boosting confidence and empowering individuals through their hair transformations. Natasha’s approach combines creativity with precision, ensuring each client feels valued and understood. Natasha looks to share insights from the world of hairstyling, creativity, and inspiration, alongside real conversations and meaningful discussions This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/