Most agents never get the chance to see what goes on behind the scenes with developers and big brands. But Zoe Goodhardt has and what she’s learned might change the way you think about buyers, marketing, and building trust.  Zoe is the Head of Growth and Marketing at TAG, a digital marketing agency that is behind some of Melbourne’s most creative campaigns that include selling out multi million dollar developments. You’ll hear: The marketing trick that gave one project its own personality (and sold FAST) The real reason developers pick some agents over others What big brands do that smaller agencies can steal today The buyer profile that cleared 90% of a 40-unit project The lifestyle shots that actually sell a property Why REA is losing ground… and where developers are spending instead The exact cost-per-lead numbers that make developers say yes The #1 reason developers are ditching portals and what they’re using instead How this agent’s LinkedIn posts made him the go-to for developers A “politician” strategy you can use to ensure you’re the agent everyone knows … and SO much more. Want to work with Zoe? Visit her over at www.wearetag.co Watch the YouTube Version of the Podcast here. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.