In a world where people are constantly bombarded with messages and noise, finding the right message and building connections with others can be difficult. Stories have a way of breaking through the clutter and reaching us on a deep, emotional level. Humans have been telling stories since the beginning of time, and they are a great way to connect, build rapport, and create a sense of community. For the second time, Tommy talks with Guillaume Viallaneix, Founder and President of MedTech Momentum. This time, Guillaume talks about how people are bombarded with advertising messages every day and how storytelling can help businesses create the audience connection they need. Key Takeaways [02:23] - How people are bombarded with advertising messages every day. [05:25] - How to make your message stand out. [09:03] - What makes storytelling so powerful when connecting with audiences. [15:22] - How understanding what you're losing is key to communicating. [17:29] - An example of how Guillaume helped a company focus on the important aspects of its operations. [20:53] - The similarities between music and marketing. [23:51] - Choosing the right message for your audience. [32:23] - How Guillaume helps startups overcome their biggest challenges. [34:19] - What Guillaume's soon-to-be-released book is all about. Quotes [06:18] - "Messaging should be called helping. If you want your message to be read or listened to, it's about helping the audience understand something new that will help them succeed in whatever they're achieving." - Guillaume Viallaneix [09:54] - "Stories are what make us human. We have survived and improved as a civilization for a hundred thousand years because we kept sharing stories." - Guillaume Viallaneix [34:48] - "Any company that understands who they are, what they stand for, why they do what they do, and stick with it is very successful in the long term." - Guillaume Viallaneix Links  Guillaume Viallaneix on LinkedIn Guillaume Viallaneix Email MedTech Momentum Building a StoryBrand: Clarify Your Message So Customers Will Listen Connect with our hosts Mammoth Tommy on LinkedIn Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts Learn more about Mammoth Scientific's Health & Tech Fund 1 When you move beyond the point of making sure your retirement goals are on track, your investment opportunities are wider than just publicly traded funds. Step into the world of investing in venture capital by learning more about Mammoth Scientific's Health & Tech Fund 1. Curated by some of the leading medical and fintech experts, Mammoth's Fund 1 is paving the way for health science and tech innovation. If you're interested in helping patient care, provider insight, and instrumentation go beyond possibility and into reality, check it out today at Mammoth.vc. Visit Mammoth.vc today!