Investing is about making decisions with money, and emotions can often get in the way of making rational decisions. To succeed in investing, what factors do people need to understand to make better decisions, avoid common mistakes, and ultimately make more money? In this episode, Tommy talks with Daniel Crosby, Ph.D., the Chief Behavioral Officer at Orion Advisor Solutions. Daniel is a psychologist and behavioral finance expert who helps organizations understand the intersection of the mind and markets. He recently co-authored a New York Times best-selling book titled, “Personal Benchmark: Integrating Behavioral Finance and Investment Management”. Daniel was also named one of the "12 Thinkers to Watch" by Monster.com, a "Financial Blogger You Should Be Reading" by AARP, and in the "Top 40 Under 40" by Investment News. During their conversation, Daniel talks with Tommy about the psychological factors that influence investment decisions, the intersection of mind and markets, and the relationship between money and happiness. Key Takeaways [00:55] - What attracted Daniel to financial psychology and behavioral economics. [07:11] - How behavior affects client outcomes. [13:56] - How people recall their purchases or investments. [18:23] - People's perceptions of the economy. [20:28] - The mere exposure effect on investing. [22:38] - How investors can better understand what is going on in the market. [26:11] - People's thoughts on money and happiness. [30:58] - The story of Daniel becoming a Cardinals fan. [33:31] - The motivation behind Daniel's book, “You're Not That Great”. Quotes [10:54] - "Investing your money is not that hard. The tricky part is sticking with it, behaving yourself along the way, and having the right actions." ~ Daniel Crosby [16:07] - "People with a long-term relationship with an advisor have three times the wealth of their peers who don't receive advice, even when you control things like income and salary." ~ Daniel Crosby [24:23] - "Most people's choices are as good or bad as the things and the people they surround themselves with." ~ Daniel Crosby [29:18] - "People think they're buying happiness. They think they're buying their way out of stress when they're piling more stress on because they don't understand the relationship between money and happiness." ~ Daniel Crosby Links  Daniel Crosby on LinkedIn Orion Advisor Solutions The Laws of Wealth: Psychology and the secret to investing success You're Not That Great The Behavioral Investor St. Louis Cardinals Atlanta Braves TEDx Huntsville - Daniel Crosby - You're Not That Great: A Motivational Speech Connect with our hosts Mammoth Tommy on LinkedIn Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts Learn more about Mammoth Scientific's Health & Tech Fund 1 When you move beyond the point of making sure your retirement goals are on track, your investment opportunities are wider than just publicly traded funds. Step into the world of investing in venture capital by learning more about Mammoth Scientific's Health & Tech Fund 1. Curated by some of the leading medical and fintech experts, Mammoth's Fund 1 is paving the way for health science and tech innovation. If you're interested in helping patient care, provider insight, and instrumentation go beyond possibility and into reality, check it out today at Mammoth.vc. Visit Mammoth.vc today!