Join us for a new episode of Beyond the Hashtag where Natalie, our host, gets the chance to chat to Fiona Cromwell from a Bath-based charity who have been empowering the disabled community with their innovative products. Get ready to learn from Fiona’s expert insights as she shares her top three social media tips for growing a charity online. Discover how Designability puts the human at the centre of their design to perfect their products. And of course, they discuss this week’s social media fail. Tune in to hear all about what IHop did which left their customers very confused.
Top points in this episode:
1:17 Introduction to Designability
3:40 Sharing the stories behind their customers
5:39 Facebook groups
7:15 What other channels are they on?
09:10 Reflecting on what isn't working
11:24 Social media results
11:30 How we engaged with the disabled community
Human-centered design
Getting input and feedback from their customers
13:30 Using social to survey customers and implement these changes
15;09 Learning not to be reactive, it’s important plan and strategize
16:45 Scheduling content and tools
21:57 Top social media tips
Looking at similar competitors
Training your colleagues on social media
Communication is key for telling stories
24:40 Social media fail - IHop
Thanks for tuning in!
Connect with Fiona and Designability on socials:
https://www.linkedin.com/company/designabilityuk/
https://www.instagram.com/designabilityuk/
https://www.facebook.com/DesignabilityUK
https://www.linkedin.com/in/fionacromwell/
Want to be on the podcast? Email us at info@naturallysocial.co.uk
Check us our on socials too:
https://www.instagram.com/nlysocial/
https://www.tiktok.com/@nlysocial
https://www.facebook.com/NlySocial
https://www.linkedin.com/company/naturally-social/
https://www.naturallysocial.co.uk/
What we do at Naturally Social Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?