In this episode of Beyond the Hashtag we’re talking to the amazing Joyann Boyce, Founder of Arima & Co, to chat about inclusive marketing as well as Joyann’s passion to help empower marketing teams to be more inclusive. Natalie and Joyann sit down to discuss inclusive marketing examples and how social media can play a role in changing the conversation about inclusivity. Make sure to listen right to the end to hear all about the social media fail that Joyann has selected and hear her advice on what you can do to prevent a social media backfire!