How to use LinkedIn to grow your business!

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Beyond The Hashtag

Naturally Social

35 episodes

4 days ago

Beyond The Hashtag, launched by social media and communications agency, Naturally Social to help business owners understand the power of social media when trying to drive change in society or create social value. Beyond The Hashtag will be jam-packed with interesting guest speakers; from copywriting superstars to charity leaders. All discussing the value of social media in a digital age. Tune in every 2 weeks for a new episode. Follow us: https://www.instagram.com/nlysocial/ https://twitter.com/NlySocial https://www.linkedin.com/company/naturally-social/ https://www.naturallysocial.co.uk/

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Business

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All content for Beyond The Hashtag is the property of Naturally Social and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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How to use LinkedIn to grow your business!

Beyond The Hashtag

35 minutes 51 seconds

2 years ago

How to use LinkedIn to grow your business!

We had the pleasure of chatting with the incredible Dave Plunkett, the mastermind behind Collaboration Junkie - an organisation that's all about forging powerful partnerships for businesses.
In this episode Dave spills the beans on the importance of having synergy between word of mouth and social media, and we’ll take a deep dive into Dave's journey of conquering LinkedIn, where he's amassed a jaw-dropping following of 7,000+ connections!
Don’t forget to tune in to the end to catch this episodes Social Media Fail featuring none other than Nivea!

Social media fail:

https://www.bbc.co.uk/news/world-europe-39489967

Top points in this episode:

02:40 Word of mouth marketing

06:50 What’s helping your business

07:20 Business Fomo

10:15 What part does social play in Dave’s business

12:40 Using Linkedin to grow Dave’s personal brand

14:25 How to make easy content

17:06 Add personality into your content

20:10 How to plan content

21:00 Creating bulk content

24:40 Have a clear target market

26:05 Remind people what you do

29:10 What is wrong with social media

Pressure to comply, comparing yourself to others

31:00 Be self-aware online

31:50 Be intentional in what you post

32:08 Social media fail - Nivea

Thanks for tuning in!

Connect with Dave Plunkett on socials:

https://www.linkedin.com/in/daveplunkett/

https://www.collaborationjunkie.com/

https://www.linkedin.com/company/collaboration-junkie/

https://www.youtube.com/channel/UCZCX8LX9Tf-pQR1KtfnPGYg

Want to be on the podcast? Email us at info@naturallysocial.co.uk

Check us our on socials too:

https://www.instagram.com/nlysocial/

https://www.tiktok.com/@nlysocial

https://www.facebook.com/NlySocial

https://www.linkedin.com/company/naturally-social/

https://www.naturallysocial.co.uk/

What we do at Naturally Social?

Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?