Home
Categories
EXPLORE
True Crime
Comedy
Society & Culture
Business
Sports
History
Fiction
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts122/v4/b4/e8/0e/b4e80e1b-b10e-728f-7389-3bdf43ff3b63/mza_9768335843004093235.jpg/600x600bb.jpg
Beyond The Hashtag
Naturally Social
35 episodes
3 days ago
Beyond The Hashtag, launched by social media and communications agency, Naturally Social to help business owners understand the power of social media when trying to drive change in society or create social value. Beyond The Hashtag will be jam-packed with interesting guest speakers; from copywriting superstars to charity leaders. All discussing the value of social media in a digital age. Tune in every 2 weeks for a new episode. Follow us: https://www.instagram.com/nlysocial/ https://twitter.com/NlySocial https://www.linkedin.com/company/naturally-social/ https://www.naturallysocial.co.uk/
Show more...
Marketing
Business
RSS
All content for Beyond The Hashtag is the property of Naturally Social and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Beyond The Hashtag, launched by social media and communications agency, Naturally Social to help business owners understand the power of social media when trying to drive change in society or create social value. Beyond The Hashtag will be jam-packed with interesting guest speakers; from copywriting superstars to charity leaders. All discussing the value of social media in a digital age. Tune in every 2 weeks for a new episode. Follow us: https://www.instagram.com/nlysocial/ https://twitter.com/NlySocial https://www.linkedin.com/company/naturally-social/ https://www.naturallysocial.co.uk/
Show more...
Marketing
Business
Episodes (20/35)
Beyond The Hashtag
Entrepreneurship and Motivation with Guest Mark Terrell

This episode dives into the dynamic world of staying motivated as an entrepreneur. Join Natalie in an insightful conversation with Mark Terrell, the founder of The Reluctant Leader Academy and the author of 'Motivated.' Mark's insights shed light on how motivations transform as you transition through your career or business journey and how to pay attention to those motivations in order to be fulfilled.

Stay tuned to the end of the episode where Natalie and Mark discuss this week's social media fail, spotlighting the unexpected fallout from a promotion by New Zealand's Safety Warehouse, which unexpectedly escalated into a riot.


If you are interested in Marks Motivational Map, check it out here: https://www.thereluctantleader.academy/how-to-stay-energised-at-work

Social media fail:

https://www.stuff.co.nz/business/300402065/the-safety-warehouses-100k-fake-cash-drop-was-misleading-commerce-commission-says

Check out Mark on socials:

Linkedin: https://www.linkedin.com/in/markterrellmotivated/

Website: https://www.thereluctantleader.academy/

Instagram: https://www.instagram.com/motivatedbusinessclub/

Facebook: https://www.facebook.com/thereluctantldr/

 

Check us out on socials too:

⁠https://www.instagram.com/nlysocial/⁠

⁠https://www.tiktok.com/@nlysocial⁠

⁠https://www.facebook.com/NlySocial⁠

⁠https://www.linkedin.com/company/naturally-social/⁠

⁠https://www.naturallysocial.co.uk/⁠

 

What we do at Naturally Social?

Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?


Show more...
2 years ago
40 minutes 36 seconds

Beyond The Hashtag
One of the most talked about cafes in Bath

She’s helped to grow the socials of an independent, female led business, Good Day Café, based in Bath, to 16.9 thousand followers. This was achieved by sharing behind-the-scenes content, creating skits, and engaging with customers online and front of house. Join us as host Natalie sits down with Billie, the brains and creativity behind their social media growth to unpick what she’s doing to help grow this business so well.

Despite having no social media experience, just a very handy acting degree, tons of creativity and a huge passion to grow the business, Billie was tasked by her boss to take photos of their goodies in-store. Come Lockdown they had to get more creative in what they were posting. This involved more video content, highlighting what was going on behind the scenes plus some hilarious skits that help show off the personality of the staff working there. Over 3 years on and they are still smashing it online, with people coming specifically to their café after seeing their content on social media.

Billie shares what she believes has contributed to such huge growth and her top tips for doing so, controversially this doesn’t include hashtags! Her and Natalie also discuss the backfire that Burger King received after they posted what could be perceived as very sexist tweet. Could this have been tweeted in the hope to gain attention or was it just a Whopper of a social media fail.


Social media fail:

https://www.forbes.com/sites/suzannerowankelleher/2021/03/09/women-belong-in-the-kitchen-burger-kings-international-womens-day-tweet-goes-up-in-flames/

Check out Good Day Café on socials:

Website: https://gooddaycafe.co.uk/

TikTok: https://www.tiktok.com/@gooddaycafebath

Instagram: https://www.instagram.com/gooddaycafe/

 

Check us our on socials too:

⁠https://www.instagram.com/nlysocial/⁠

⁠https://www.tiktok.com/@nlysocial⁠

⁠https://www.facebook.com/NlySocial⁠

⁠https://www.linkedin.com/company/naturally-social/⁠

⁠https://www.naturallysocial.co.uk/⁠

 

What we do at Naturally Social?

Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

 

 

 

Show more...
2 years ago
25 minutes 4 seconds

Beyond The Hashtag
From food lover to food influencer

From a way to curve boredom to a thriving business, join us in this episode as our host, Natalie, sits down with Alexandra, the mind behind the hugely popular Instagram and TikTok page, Bath Eats.

The growth of Baths Eats has been extraordinary, amassing an impressive 50k followers across social media accounts, and all down to Alexandra, now currently training to be a solicitor, while still passionately managing Bath Eats with her team of foodies. This sounds like a dream job for anyone who loves food!

Alexandra shares what has been key to the growth of Bath Eats and shares her winning social media formula. Be prepared to be inspired and most likely hungry as we learn about Alexandra's journey. Also make sure to stick around until the end, as Natalie and Alexandra discuss how TikToker, Tony Pileseno was fired from Sherwin Williams to now having his own paint line.


Social media fail:

https://www.buzzfeednews.com/article/tanyachen/college-student-behind-a-massively-popular-paint-mixing

Check out Alexandra on socials:

TikTok: https://www.tiktok.com/@bath.eats

Instagram: https://www.instagram.com/batheats/

 

Check us our on socials too:

⁠https://www.instagram.com/nlysocial/⁠

⁠https://www.tiktok.com/@nlysocial⁠

⁠https://www.facebook.com/NlySocial⁠

⁠https://www.linkedin.com/company/naturally-social/⁠

⁠https://www.naturallysocial.co.uk/⁠

 

What we do at Naturally Social?

Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

 

 


Show more...
2 years ago
26 minutes 56 seconds

Beyond The Hashtag
What Good Energy did to gain consumers trust

Join us as we sit down with Ian McKee, Head of Communications at Good Energy, one of the UK's top renewable energy suppliers. In these times of soaring energy prices, Ian faces the challenging task of connecting with customers and convincing them to choose Good Energy. Discover how he builds and harnesses trust to drive sales and inspire positive change.

Good Energy's social media presence isn't without its hurdles, as it encounters its fair share of challenges with trolls and followers engaging in passionate debates on important topics Ian also shares his top tips when it comes to creating engaging content. Make sure to listen in to discover what they are and how you could use them to elevate your social media game.

Lastly, stay tuned until the end as we explore this week's social media fail and investigate why Starbucks' Race Together campaign was such a failure.

Social media fail:

https://www.eater.com/2015/6/18/8807849/why-starbucks-race-together-campaign-failed

 

Check out Ian on socials:

Linkedin: https://www.linkedin.com/in/imckee/

https://www.linkedin.com/in/imckee/

Website: https://www.goodenergy.co.uk/

Instagram: https://www.instagram.com/goodenergyuk/

 

Check us our on socials too:

⁠https://www.instagram.com/nlysocial/⁠

⁠https://www.tiktok.com/@nlysocial⁠

⁠https://www.facebook.com/NlySocial⁠

⁠https://www.linkedin.com/company/naturally-social/⁠

⁠https://www.naturallysocial.co.uk/⁠

 

What we do at Naturally Social?

Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

Show more...
2 years ago
32 minutes 8 seconds

Beyond The Hashtag
Confronting online hate in politics, discussion with Helen Belcher OBE

A prominent figure who has faced her fair share of trolls online, listen in to today’s podcast as Helen Belcher OBE overcomes hate online whilst continuing to empower her local community and advocate for inclusivity, especially within the trans community. Hear Helen’s invaluable advice on authenticity in life and online, as well as her insights on navigating social media. Stay tuned for her take on the social media fail, as Helen mentions anything with ‘gate’ on the end often signals trouble. I wonder what Apple did to deserve the title 'Bendgate'


Social media fail:

https://www.zdnet.com/article/apple-knew-about-the-iphone-6-bendgate-problem/


Check out Helen on socials:

Linkedin: https://www.linkedin.com/in/helen-belcher-obe-2096371/

Twitter: https://twitter.com/HelenCBelcher

https://wiltshirelibdems.org.uk/en/contact/cllr-helen-belcher


Check us our on socials too:

https://www.instagram.com/nlysocial/

https://www.tiktok.com/@nlysocial

https://www.facebook.com/NlySocial

https://www.linkedin.com/company/naturally-social/

https://www.naturallysocial.co.uk/

 

What we do at Naturally Social?

Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

Show more...
2 years ago
38 minutes 46 seconds

Beyond The Hashtag
The role of social media in supporting young people's mental health

Should we involve young people in decision-making? James, the development manager from “Off the Record”, does exactly that. They use the opinions and feedback of young people to help shape their charity and its operations, contributing to the creation of a supportive environment for young people’s mental health. Should we learn from their charity and follow their lead? Listen in as they discuss the social media fail posted by the Motor Neurone Disease Association on the success of the ice bucket challenge. Explore how it caused such a backlash from their audience and discover what you can do to learn from their mistakes.


Social media fail: https://www.theguardian.com/voluntary-sector-network/2015/jul/27/the-backlash-over-charitys-awareness-campaign-made-us-rethink-our-work

Check out Off the Record:

https://www.offtherecord-banes.co.uk/

https://www.instagram.com/otrbanes/?hl=en

https://twitter.com/OTRbanes

https://www.facebook.com/OTRbathnes?paipv=0&eav=AfZSdv1DWjuC_igth5OmHBvx-ke11Xdl2nLbvs1c9lw1G5FQVrvpfE5y8avpOr-OvwM&_rdr


Want to be on the podcast? Email us at info@naturallysocial.co.uk


Check us our on socials too:

https://www.instagram.com/nlysocial/

https://www.tiktok.com/@nlysocial

https://www.facebook.com/NlySocial

https://www.linkedin.com/company/naturally-social/

https://www.naturallysocial.co.uk/

 

What we do at Naturally Social?

Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

Show more...
2 years ago
33 minutes 57 seconds

Beyond The Hashtag
Increasing accessibility via Social Media

Join Natalie as she sits down with Liz Morrison, the amazing charity founder who is making a difference in the lives of disabled people by helping them connect with nature. We'll explore the power of social media in building communities online and discuss how Liz has leveraged it to connect with like-minded individuals and engage with the disability space. Stay tuned till the end as we discuss the social media rivalry between Marks & Spencer and Aldi!  Social media fail: https://www.mylondon.news/whats-on/shopping/ms-free-cuthbert-aldi-shoppers-20423061


Timestamps:

00:31 Introduction into Liz Morrison and Happiness Horsebox

2:55 How does social media play a part

Talk to people in disability space and charity fundraising

Connecting with organisations and charities

3:50 Building our customer

4:23 Do you adjust your content for each platform?

4:50 Twitter is great to find people and make connections on Linkedin

5:20 What hasn't worked online?

Using inclusive phrasing

6:22 Making mistakes is part of the journey

6:30 How do you plan for your content?

7:15 Importance of supporting each other

9:31 Respecting people online

09:50 What other tips and lessons?

Be open to new ideas

Building confidence for others

10:54 Have you seen any direct impact from social media?

12:30 Social media is a great tool to seek opinions

Shape your service and build customer loyalty

12:50 Bringing different communities together

13:30 What's your personal relationships like with social media?

15:20 Let's get everyone talking about accesibility

16:54 Data based evidence is important

18:20 How do you plan?

20:08 Social media fail


Check out Liz and The Happiness Horsebox on socials:

https://www.happinesshorsebox.co.uk/

https://www.linkedin.com/company/safeguarding-matters/

https://www.facebook.com/thehappinesshorsebox

https://www.linkedin.com/in/liz-morrison-b3a46117/


Want to be on the podcast? Email us at info@naturallysocial.co.uk


Check us our on socials too:

https://www.instagram.com/nlysocial/

https://www.tiktok.com/@nlysocial

https://www.facebook.com/NlySocial

https://www.linkedin.com/company/naturally-social/

https://www.naturallysocial.co.uk/

 

What we do at Naturally Social?

Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

Show more...
2 years ago
22 minutes 43 seconds

Beyond The Hashtag
Using social media to raise awareness about climate issues

Discover the shocking truths about plastic pollution as sustainable shop owner Lucy Barfoot shares all about how she educates and inspires her audience using social media! Don’t miss the epic social media fail and which brand has failed to sense check their marketing posts!


Social media fail: https://www.campaignasia.com/article/loreal-faces-backlash-for-black-lives-matter-post/461394


00:47 Introduction to what Lucy and her business Coconut and Cotton. Helping customers make small changes to be more sustainable

1:50 What inspired Lucy?

2:44 Plastic waste pollution

6:00 What role does social media play in the business?

06:16 Educating followers on social media

7:25 How does posting on Linkedin fit in with her strategy?

Attracting other peoples expertise

8:13 How has Instagram helped deliver growth?

9:20 What content works best?

13:15 What other social media tips can you share?

14:22 Female founder advice

15:30 Social media fail – Loreal black lives matter


Connect with Lucy:

https://coconutandcotton.co.uk/

https://www.instagram.com/coconut.and.cotton/

https://www.linkedin.com/in/lbarfoot/

https://www.facebook.com/coconutcotton


Want to be on the podcast? Email us at info@naturallysocial.co.uk

 

Check us our on socials too:

https://www.instagram.com/nlysocial/

https://www.tiktok.com/@nlysocial

https://www.facebook.com/NlySocial

https://www.linkedin.com/company/naturally-social/

https://www.naturallysocial.co.uk/

 

What we do at Naturally Social?

Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

Show more...
2 years ago
18 minutes 33 seconds

Beyond The Hashtag
How to use LinkedIn to grow your business!

We had the pleasure of chatting with the incredible Dave Plunkett, the mastermind behind Collaboration Junkie - an organisation that's all about forging powerful partnerships for businesses.
In this episode Dave spills the beans on the importance of having synergy between word of mouth and social media, and we’ll take a deep dive into Dave's journey of conquering LinkedIn, where he's amassed a jaw-dropping following of 7,000+ connections!
Don’t forget to tune in to the end to catch this episodes Social Media Fail featuring none other than Nivea!


Social media fail:

https://www.bbc.co.uk/news/world-europe-39489967

 

Top points in this episode:

02:40 Word of mouth marketing

06:50 What’s helping your business

07:20 Business Fomo

10:15 What part does social play in Dave’s business

12:40 Using Linkedin to grow Dave’s personal brand

14:25 How to make easy content

17:06 Add personality into your content

20:10 How to plan content

21:00 Creating bulk content

24:40 Have a clear target market

26:05 Remind people what you do

29:10 What is wrong with social media

Pressure to comply, comparing yourself to others

31:00 Be self-aware online

31:50 Be intentional in what you post

32:08 Social media fail - Nivea

Thanks for tuning in!

 

Connect with Dave Plunkett on socials:

https://www.linkedin.com/in/daveplunkett/

https://www.collaborationjunkie.com/

https://www.linkedin.com/company/collaboration-junkie/

https://www.youtube.com/channel/UCZCX8LX9Tf-pQR1KtfnPGYg

 

Want to be on the podcast? Email us at info@naturallysocial.co.uk

 

Check us our on socials too:

https://www.instagram.com/nlysocial/

https://www.tiktok.com/@nlysocial

https://www.facebook.com/NlySocial

https://www.linkedin.com/company/naturally-social/

https://www.naturallysocial.co.uk/

 

What we do at Naturally Social?

Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

Show more...
2 years ago
35 minutes 51 seconds

Beyond The Hashtag
Tips to grow your charity online

Join us for a new episode of Beyond the Hashtag where Natalie, our host, gets the chance to chat to Fiona Cromwell from a Bath-based charity who have been empowering the disabled community with their innovative products. Get ready to learn from Fiona’s expert insights as she shares her top three social media tips for growing a charity online. Discover how Designability puts the human at the centre of their design to perfect their products. And of course, they discuss this week’s social media fail. Tune in to hear all about what IHop did which left their customers very confused.

Top points in this episode:

1:17 Introduction to Designability

3:40 Sharing the stories behind their customers

5:39 Facebook groups

7:15 What other channels are they on?

09:10 Reflecting on what isn't working

11:24 Social media results

11:30 How we engaged with the disabled community

Human-centered design

Getting input and feedback from their customers

13:30 Using social to survey customers and implement these changes

15;09 Learning not to be reactive, it’s important plan and strategize

16:45 Scheduling content and tools

21:57 Top social media tips

Looking at similar competitors

Training your colleagues on social media

Communication is key for telling stories

24:40 Social media fail - IHop

Thanks for tuning in!

 

Connect with Fiona and Designability on socials:

https://designability.org.uk/

https://www.linkedin.com/company/designabilityuk/

https://www.instagram.com/designabilityuk/

https://www.facebook.com/DesignabilityUK

https://www.linkedin.com/in/fionacromwell/

 

Want to be on the podcast? Email us at info@naturallysocial.co.uk

 

Check us our on socials too:

https://www.instagram.com/nlysocial/

https://www.tiktok.com/@nlysocial

https://www.facebook.com/NlySocial

https://www.linkedin.com/company/naturally-social/

https://www.naturallysocial.co.uk/

 

What we do at Naturally Social Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

Show more...
2 years ago
27 minutes 12 seconds

Beyond The Hashtag
How to manage stress as a business owner: Becoming self-aware and creating habit changes

This week’s podcast is slightly different from our regular episodes as host, Natalie sits down to chat with Naturally Social's Junior Marketing Executive Nancy. Natalie and Nancy share their personal experiences of dealing with stress as a business owner and when starting out in your career. They share valuable advice on how to minimize these stresses with the importance of self-awareness and habit changes.

 

Top points in this episode:

01:00 What Natalie finds most stressful as a business owner

01:50 Workload and everything in between

2:40 How does stress manifest for Natalie

4:40 Having self awareness

5:30 Recognising stress in staff members

7:20 How does Natalie minimize stress as a business owner

8:40 Make habit changes and commitments to yourself

9:20 Understand what is urgent and important

10:40 Don’t let habits slip, be disciplined

11:25 Find out what makes you happy and commit to that

13:40 Know your worth

14:40 Nancy's advice when starting out in your career

15:30 The importance of learning and developing yourself

16:35 Seek feedback on yourself

17:25 Stop comparing yourself to others

19:40 Reflect on what you achieved

21:00 Document your wins

 

Thanks for tuning in!

 

Want to be on the podcast? Email us at info@naturallysocial.co.uk

 

Check us our on socials too:

https://www.instagram.com/nlysocial/

https://www.tiktok.com/@nlysocial

https://www.facebook.com/NlySocial

https://www.linkedin.com/company/naturally-social/

https://www.naturallysocial.co.uk/

 

What we do at Naturally Social Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

Show more...
2 years ago
21 minutes 51 seconds

Beyond The Hashtag
Navigating Mental Health and Toxicity Online: Becoming more transparent on social media, discussions with Tommy Hatto

Join us for a new episode of Beyond the Hashtag we get the chance to chat to Tommy Hatto, an award-winning wellbeing coach, motivational speaker, actor, model, and founder of Tommy Hatto Online – a wellbeing coaching and consultancy company. Join Natalie and Tommy as they dive into the world of online presence, discussing the ups and downs of managing a large following on social media. From learning to see beyond the filters to navigating toxicity online they explore ways to maintain mental health and authenticity online.


Top points in this episode:

5:00 Wellbeing in the workplace

8:00 Growing a large following online

11:00 Running a business online

12:00 Appealing to different demographics

15:00 Managing time on socials

16:30 Posting with intent

18:45 Separating personal from business

20:45 Scheduling tools

22:45 Building relationships online and communities

26:00 Wellbeing in men

27:30 Finding purpose on social media

32:00 Filtered photos, being transparent

36:00 Social media is the biggest search engine

37:00 Navigating what is and what isn't real online

How to trust sources online

39:30 Being self aware of what goes out online

40:00 Who do you look up to on social media

42:30 Human connection is important

43:30 Keep posting online, people are looking at your content

44:30 Investing in the wellbeing of your staff in the workplace

45:30 Dove Social media fail


Thanks for tuning in!


Connect with Tommy on socials:

https://tommyhatto.com/

https://www.instagram.com/tommyhattoonline/

https://www.instagram.com/tommyhatto/

https://www.facebook.com/tommyhatto/

https://twitter.com/tommyhatto/


Want to be on the podcast? Email us at info@naturallysocial.co.uk


Check us our on socials too:

https://www.instagram.com/nlysocial/

https://www.tiktok.com/@nlysocial

https://www.facebook.com/NlySocial

https://www.linkedin.com/company/naturally-social/

https://www.naturallysocial.co.uk/


What we do at Naturally Social Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

Show more...
2 years ago
49 minutes 27 seconds

Beyond The Hashtag
Top Takeaways from Social Media Marketing World 2023 I Chatting with top Social Media experts!

In this episode of Beyond the Hashtag, we’re taking you to San Diego, California for Social Media Marketing World 2023! Natalie shares her top take-aways from the conference and we’re sharing the top social media marketing tips from the amazing John Jantsch, Mari Smith, Keenya Kelly, and Austin Armstrong! Listen in as we share tips on how to improve your strategy and sharing your core message, the growth of AI, building a community on Facebook, how to grow on TikTok and much more!


Thanks for tuning in!


Connect with the amazing speakers featured in this episode:

John Jantsch - https://ducttapemarketing.com/

Mari Smith - https://www.marismith.com/

Keenya Kelly - https://keenyakelly.com/

Austin Armstrong - https://www.tiktok.com/@austintarmstrong

About Social Media Marketing World: Social Media Marketing World is the ultimate destination for digital marketers looking to stay up-to-date with the latest trends and strategies in social media. Hosted by industry experts, Social Media Examiner, the conference is jam packed with actionable insights into topics such as influencer marketing, content creation, and algorithm changes.


Want to be on the podcast? Email us at info@naturallysocial.co.uk

 

Check us out on socials too:

https://www.instagram.com/nlysocial/

https://www.tiktok.com/@nlysocial

https://www.facebook.com/NlySocial

https://www.linkedin.com/company/naturally-social/

⁠https://www.naturallysocial.co.uk/⁠


What we do at Naturally Social:

Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

Show more...
2 years ago
8 minutes 45 seconds

Beyond The Hashtag
Navigating authenticity and oversharing on social media - How to be your authentic self online!

We're chatting with Olly Reid from Hum4ns, discussing authenticity on social media and finding the balance between sharing your challenges as a business owner and oversharing your hardships.

Olly also touches on the importance of aligning personal and business values as well as understanding that everything may not be what it seems on social media.

Don't forget to stay tuned to the end of the episode for the epic social media fail featuring McDonalds!


Social media fail: https://www.marketingrefresh.com/blog/mcdonalds-black-friday-tweet-fail/


Connect with Olly:

https://www.linkedin.com/in/ollyreid/

https://hum4ns.co.uk/

https://www.instagram.com/behum4nkind/


Connect with Naturally Social:

https://www.instagram.com/nlysocial/

https://www.tiktok.com/@nlysocial

https://www.facebook.com/NlySocial

https://www.linkedin.com/company/naturally-social/

https://www.naturallysocial.co.uk/

Show more...
2 years ago
41 minutes 3 seconds

Beyond The Hashtag
Unlocking the power of Face-to-Face networking to expand your social media reach online, with guest Julia from Small99

Join us for a new episode of Beyond the Hashtag we get the chance to chat to Julia, Social and Community Manager of Small99 and dive into the world of sustainability.

Julia shares valuable insights into what steps you can take as a business to become more sustainable and also tips for using social media with more purpose. Don't forget to tune in to the end for our epic social media fail!

Meet like-minded people who have a shared passion for sustainability (People, Planet, Pint) https://www.eventbrite.com/cc/people-planet-pint-207559

Measure your carbon: https://small99.co.uk/measure/


Check out Small99 on socials:

https://www.instagram.com/thesmall99/

https://www.linkedin.com/company/small99/


Check out Naturally Social on socials:

https://www.instagram.com/nlysocial/

https://www.tiktok.com/@nlysocial

https://www.facebook.com/NlySocial

https://www.linkedin.com/company/naturally-social/

https://www.naturallysocial.co.uk/


Show more...
2 years ago
21 minutes 19 seconds

Beyond The Hashtag
Marketing to diverse audiences offline and online, with guest Rhyannon from RUHX

In this episode of Beyond the Hashtag Natalie, our host, talked with Rhyannon Boyd, head of RUHX, NHS charity for the Bath Royal United Hospital.

As they discuss RUHX’s approach to marketing and social media, you’ll gain valuable insights into how to engage different demographics, the importance offline marketing and what channels make the most impact. Plus, stay tuned for another epic social media fail!


Check out Rhyannon and RUHX on socials:

https://www.instagram.com/ruhxcharity/

https://www.facebook.com/ruhxcharity

https://ruhx.org.uk/

https://www.linkedin.com/company/ruhxcharity/

https://www.linkedin.com/in/rhyannon-boyd/


Check out Naturally Social on socials:

https://www.tiktok.com/@knowyourfloors

https://www.instagram.com/nlysocial/

https://www.linkedin.com/company/naturally-social/

https://www.facebook.com/NlySocial

https://www.naturallysocial.co.uk/


Show more...
2 years ago
33 minutes 15 seconds

Beyond The Hashtag
A chat with #squeezealong sensation Suzanne Vernazza and how she used the power of TikTok to educate and inspire millions of people!

In this episode of Beyond the Hashtag we get the chance to chat to Pelvic health physiotherapist, Suzanne Vernazza.

Suzanne has harnessed the power of TikTok by creating a health movement educating her viewers of the importance of pelvic health with her brilliant #squeezealong music videos.

We deep dive into how she got started on TikTok, what she does to manage her community online and of course listen to the end to hear our epic social media fail.


Check out Suzanne on socials:

https://www.tiktok.com/@knowyourfloors

https://www.instagram.com/knowyourfloors/

https://www.linkedin.com/in/suzanne-vernazza-b0b3191ba/


Check out Naturally Social on socials:

https://www.tiktok.com/@knowyourfloors

https://www.instagram.com/nlysocial/

https://www.linkedin.com/company/naturally-social/

https://www.facebook.com/NlySocial

https://www.naturallysocial.co.uk/

Show more...
2 years ago
27 minutes 40 seconds

Beyond The Hashtag
Top Tips for building your online presence, with guest Jenna Yhearm

We’re back with our first episode of 2023 with Jenna, Founder of Gumption agency and the Social Media Union podcast. 

Jenna and Natalie discuss social media strategy for purpose driven organisations.  Tune in to listen to their tips on how to create engaging content, how to choose the right platform, and how to build a community.

This episode is packed full of great advice, so whether you’re just starting out or need a boost on your existing strategy, we hope you enjoy!


Make sure to give Beyond the Hashtag a follow as we have got some amazing guests lined up for this year!

Jenna’s links:

https://www.linkedin.com/in/jennaaliciayhearm/

https://www.thesocialmediaunion.com/

https://www.instagram.com/gumptionagency/

Check out the Social Media Union podcast here: https://open.spotify.com/show/58iUwracmL3A3MPyfuViCR


Keep up to date with Naturally Social:

https://www.naturallysocial.co.uk/

https://www.instagram.com/nlysocial/

https://www.linkedin.com/company/naturally-social/

https://www.facebook.com/NlySocial

Show more...
2 years ago
36 minutes 45 seconds

Beyond The Hashtag
Time to reflect and look back at 2022

2022 is coming to an end and in this episode your host Natalie Sherman reflects on what’s happened throughout the year looking back at the success of the podcast and her business, Naturally Social!


Links mentioned:

Wiltshire Digital drive: https://www.wiltshiredigitaldrive.org/

Social Media Marketing World: https://www.socialmediaexaminer.com/smmworld/

People, Planet, Pint: https://www.facebook.com/events/1049029215755888/1106717679987041/?event_time_id=1106717679987041

The Foundry: https://www.theworkshed.co.uk/thefoundry/


If you are interested in being a guest on the podcast in 2023, give us a message on any of our socials:

https://www.instagram.com/nlysocial/

https://www.facebook.com/NlySocial

https://www.naturallysocial.co.uk/

https://www.linkedin.com/company/naturally-social/

https://twitter.com/NlySocial

Show more...
2 years ago
15 minutes 44 seconds

Beyond The Hashtag
The Importance of Inclusive Marketing, with guest Joyann Boyce from Arima & Co

In this episode of Beyond the Hashtag we’re talking to the amazing Joyann Boyce,  Founder of Arima & Co, to chat about inclusive marketing as well as Joyann’s passion to help empower marketing teams to be more inclusive. Natalie and Joyann sit down to discuss inclusive marketing examples and how social media can play a role in changing the conversation about inclusivity. Make sure to listen right to the end to hear all about the social media fail that Joyann has selected and hear her advice on what you can do to prevent a social media backfire!

Show more...
2 years ago
30 minutes 49 seconds

Beyond The Hashtag
Beyond The Hashtag, launched by social media and communications agency, Naturally Social to help business owners understand the power of social media when trying to drive change in society or create social value. Beyond The Hashtag will be jam-packed with interesting guest speakers; from copywriting superstars to charity leaders. All discussing the value of social media in a digital age. Tune in every 2 weeks for a new episode. Follow us: https://www.instagram.com/nlysocial/ https://twitter.com/NlySocial https://www.linkedin.com/company/naturally-social/ https://www.naturallysocial.co.uk/