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Beyond the Funnel
Maxwell Lagat
3 episodes
1 day ago
"Beyond the Funnel" dives deep into the often-overlooked aspects of marketing: customer retention, brand loyalty, and crafting exceptional post-conversion experiences. It’s not just about getting leads—it’s about keeping them engaged, satisfied, and loyal. Each bite sized episode explores strategies and insights that help marketers think holistically about their campaigns, bridging the gap between acquisition and retention to build brands that last.
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Marketing
Business
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All content for Beyond the Funnel is the property of Maxwell Lagat and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
"Beyond the Funnel" dives deep into the often-overlooked aspects of marketing: customer retention, brand loyalty, and crafting exceptional post-conversion experiences. It’s not just about getting leads—it’s about keeping them engaged, satisfied, and loyal. Each bite sized episode explores strategies and insights that help marketers think holistically about their campaigns, bridging the gap between acquisition and retention to build brands that last.
Show more...
Marketing
Business
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#2 - Optimizing the SaaS Customer Journey for Business Growth
Beyond the Funnel
32 minutes 51 seconds
10 months ago
#2 - Optimizing the SaaS Customer Journey for Business Growth

Understanding and optimizing the SaaS customer journey is crucial. Key benefits include reduced CAC and improved retention. Identify and enhance customer journey touchpoints. Use customer journey maps to visualize and optimize experiences. Focus on eight key stages: Awareness to Advocacy. Real-world examples: Slack and HubSpot.

Beyond the Funnel
"Beyond the Funnel" dives deep into the often-overlooked aspects of marketing: customer retention, brand loyalty, and crafting exceptional post-conversion experiences. It’s not just about getting leads—it’s about keeping them engaged, satisfied, and loyal. Each bite sized episode explores strategies and insights that help marketers think holistically about their campaigns, bridging the gap between acquisition and retention to build brands that last.