In Episode 32 of Beyond the CMS, host Chris Bryce welcomes Daniel Serrano, Chief Partnerships Officer at Griddo, to discuss the only Digital Experience Platform built exclusively for higher education.

Daniel shares how Griddo was born out of real-world university challenges—fragmented websites, governance issues, accessibility requirements, and the need for speed and scale in digital transformation. He explains why higher ed institutions are uniquely complex ecosystems and how empowering marketing and content teams can shift entire organizations from “powerless to powerful.”

Key topics include:
• Why higher education needs a tailored DXP (and how it differs from a CMS)
• The challenge of multi-site governance across departments, faculties, and programs
• How design systems and modular content unlock both scalability and brand control
• Practical team requirements for adopting Griddo (https://griddo.io/en/) in universities
• Partner ecosystems and collaboration with agencies worldwide
• The role of AI in metadata, personalization, and the future of student experiences
• Why personalization excites students but worries marketers—and how to balance both

Whether you’re a CMO, CIO, or digital leader in higher education, this episode offers a front-row look at how universities can streamline their digital ecosystems, scale quickly, and create richer, more accessible student experiences.