Grab Your Copy of the Playbook at:
š www.caleblesa.com/playbook-v1
If youād like help with your sales, watch this quick video:
š https://caleblesa.com/playbook-vsl
Why do some salespeople feel instantly trustworthy and authentic, while others make you want to run a mile? The answer often comes down to congruence ā the alignment between what we say, what we do, and who we are when no oneās watching.
In this episode of Beyond the Close, sales trainer Caleb Lesa breaks down how incongruence quietly sabotages sales results, why prospects subconsciously pick up on it, and how simple daily choices can give you an unfair advantage in business.
WHAT YOUāLL LEARN IN THIS EPISODE
What congruence really is and why itās more than just being āgenuineā
Why incongruence kills trust and how prospects sense it
How micro-moments like ghosting or breaking promises add up
The idea of the ācongruence bankā that builds or depletes trust
A real-world example of a leadership coach who lost integrity over a $27 product
Why congruence creates the powerful āoak treeā effect in sales
WHY THIS EPISODE MATTERS
Sales is ultimately about people and relationships. Scripts and strategies matter, but if theyāre layered on top of incongruence, prospects wonāt trust you. They may not even know why ā but theyāll feel it.
By building congruence ā keeping promises, treating people well, honoring commitments, and aligning actions with words ā you create a sales edge that canāt be faked. In todayās market, congruence is your differentiator.
WHO THIS EPISODE IS FOR
Sales professionals looking for an authentic edge in closing
Coaches and consultants tired of being ghosted or attracting uncommitted clients
Business owners who want to build deeper trust with prospects
Anyone in sales training who values psychology, behavior, and human connection over gimmicks
Sales congruence, sales training, sales coaching, selling with authenticity, how to sell, buyer psychology, permission-based selling, building trust in sales, human behavior in sales
RESOURCES & LINKS
š Playbook: www.caleblesa.com/playbook-v1
ā¶ļø Quick video: https://caleblesa.com/playbook-vsl
