
Grab Your Copy of the Playbook at:
👉 www.caleblesa.com/playbook-v1
If you’d like help with your sales, watch this quick video:
👉 https://caleblesa.com/playbook-vsl
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I broke down Jeremy Miner’s live objection handling call. Not to critique, to learn. To pause the tape, listen for the micro-moves, and show you how to use them on your next call.
What you’ll hear inside:
• Ice-breaker that lowers resistance
• Softening primes that make tough questions land
• Stress testing the surface objection so the real issue shows up
• A clean contrast frame, 6–7k now vs 25k goal, then doing the math together
• Opportunity cost reframing, selling the hole, not the shovel
• Mirroring and gentle checks that activate real emotion
• Third-party gate, “clients in your position,” so belief rises without overpromising
• Ownership and identity, “whose responsibility is it,” so the buyer chooses change
• Prospect self-selling, getting them to say the plan out loud
You’ll also see where my style differs. I respect partner decisions and keep the accountability with the buyer. Same outcome, less friction. Keep what fits your values, leave what doesn’t.
Drop a comment with the one line you’re going to try this week. I read every note.
Listen, take notes, then run it on your next call.
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📘 Neurolinguistic Questions Playbook → www.caleblesa.com/playbook-v1
🎧 My podcast, Beyond The Close (for deeper breakdowns) →
Spotify: https://open.spotify.com/show/2ao7Mhzj58b8wFDW0X7snp
Apple: https://podcasts.apple.com/us/podcast/beyond-the-close-by-caleb-lesa/id1841603334
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Human, ethical sales psychology. Real conversations. Better results.