In this solo episode, Nadine breaks down the truth about niching beyond the surface-level “ideal client” talk you’ve heard a hundred times before.
She reveals the two sides of your niche: your industry niche (who you serve) and your authority niche (why people choose you), explaining why both are essential for building long-term authority and to consistently attract clients.
Nadine explores how humility conditioning, that deep-rooted belief that it’s arrogant to own your strengths, keeps so many women stuck and second-guessing their expertise.
She shares how to confidently articulate what you do, what you’re known for, and the exact results you can help people achieve, even if you’re just 1% ahead.
You’ll learn how to define your ideal client with total clarity, identify your built-in skills and experience, and develop your own signature frameworks that make your brand unmistakably yours.
Timestamps:00:00 The Importance of Niching in Business02:17 Types of Niches: Industry and Authority03:07 Understanding Your Unique Value07:54 Overcoming Humility Conditioning13:07 Defining Your Ideal Client18:47 Identifying Your Skills and Experience22:24 Understanding Client Mindset23:17 Defining Your Niche25:01 Identifying Ideal Clients27:33 The 1% Authority Method30:16 Building Signature Frameworks35:32 Evolving Your Authority
If this episode helped you see your niche differently, take a second to rate the show five stars and message Nadine with your biggest takeaway.
Connect with Nadine:Instagram: @nadineselinacoaching
They told you running your own business would be easy. That you could make 10K in passive income in your first year.
Well, Nadine is sitting down with Brooke Summers, one of the world’s top 10 mindset coaches and business mentors, to discuss what it really takes to create a business that lasts beyond year one.
Brooke discusses how you have to fall in love with the process instead of chasing results and how you can learn from failed launches.
They go deep into the mindset shifts and practical lessons that separate long-term entrepreneurs from those who burn out early.
Nadine and Brooke dismantle the myth of business being “easy” in your first year.
If you’ve ever thought, “This should be happening faster,” this episode will reset your expectations and remind you exactly why you started.
Timestamps
00:00 Intro to Brooke Summers
02:49 Building a business that lasts
04:52 Learning to love the process instead of chasing results
09:21 Early challenges that shaped Brooke’s success
13:38 Balancing mindset and strategy in entrepreneurship
20:44 The wrong reasons to start a business
27:08 Why your first year won’t look “easy”
28:14 Navigating hustle, overwhelm, and staying consistent
30:26 Learning from failure and finding your ideal audience
35:04 Spotting victim-mentality clients and how to avoid them
40:04 High ticket versus low ticket strategies
44:40 Building a reputation before scaling passive income
50:54 Traits of entrepreneurs who make it beyond the first year
54:37 Where to connect with Brooke Summers
If you loved this conversation, take a moment to subscribe, rate the show, and share this episode with a friend who’s building their business from the ground up.
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Connect with Brooke
Do you ever feel like no matter how much you achieve in your business, it’s never enough?
Let’s talk about why chasing the next milestone might be keeping you stuck.
Nadine is speaking from her own experience about how constantly focusing on what didn’t go well or moving straight on to the next milestone can quickly take over and rob you of celebrating any progress.
Instead of framing moments like a lack of sign-ups from a launch as a moment of failure, Nadine reframes them as proof of progress and knowing what the right next step will be for your business.
She talks about the importance of recognising small wins and embracing quieter seasons in business.
Timestamps:
00:00 Navigating business setbacks
01:30 Overcoming the lack mentality
03:18 Recognising and celebrating small wins
06:21 The importance of long-term efforts
11:33 Client not seeing results with a masterclass to having an 8k month
13:39 Nadine’s constant chase to hit a certain weight
17:22 The importance of consistent promotion
21:51 Navigating quiet seasons in business
29:16 Share your thoughts on the episode!
If this episode resonated with you, please share it with a friend or tag Nadine on Instagram stories.
Don’t forget to subscribe to Beyond The CEO Norm and leave a rating or review. And if you had a breakthrough while listening, send Nadine a message with your feedback. She would love to hear from you!
Connect with Nadine:Instagram: @nadineselinacoaching
Travelling with your business isn’t as glamorous as it looks online. Nadine is giving you an HONEST behind-the-scenes look at what it’s actually like to run a business while living out of a suitcase.
She chats about how she realised the hard way that travelling full-time isn’t the same as backpacking. Struggles with time zones, freedom and balancing client work and your own wellbeing are all issues that Nadine has faced.
You’ll hear about the lessons she’s learned, the methods she’s created to make travel sustainable, and the business structures that now allow her to serve clients without burning out.
If you’ve been thinking about taking your business abroad or you’re travelling right now and struggling with the challenges of working online while abroad, this episode will give you the practical steps you need to help you create a lifestyle that works for you.
Timestamps
00:00 The reality behind the “dream” of full-time travel
01:30 Nadine’s first experience with travelling while working
03:03 Time zone clashes and adapting to client schedules
06:02 Reassessing business models and lifestyle choices
08:28 Nadine deciding to burn her business to the ground
10:54 Figuring out which time zone works for you
16:35 The “In, On, Off” method
22:13 Creating a reliable workspace and WiFi setup
23:48 Structuring your business to support travel
26:56 Practical tips for managing business while abroad
If this episode resonated with you, make sure to subscribe to the podcast so you never miss a new episode and please leave a rating and review!
Connect with Nadine:Instagram: @nadineselinacoaching
When you’re building a business online, showing up on social media can feel confusing.
Should you share everything about your life like an influencer, or keep things strictly professional as the CEO of your company?
Nadine is breaking down the fine line between influencer energy and personal branding, and how to get the right balance so your content builds trust, credibility, and connection with your ideal clients.
Nadine uses the ‘shop on fire theory’ to explain that oversharing in the moment is not the best business move as it’s not serving your ideal client and how you need to be sharing these experiences once you’ve come out the other side and can help your client do the same.
She’ll also give you three key questions you need to ask yourself to see if you’re posting like an influencer or like a CEO of your company and how to change it if you’ve been giving influencer energy.
Timestamps
00:00 Influencer energy vs personal branding
00:58 Nadine’s first Instagram story and why it was so hard
02:23 The Mariah Carey effect and showing up on camera
04:34 How influencer content is different from CEO content
08:20 The biggest mistake business owners make on Instagram
09:07 The Shop on Fire Theory
13:09 Sharing highs and lows without losing credibility
14:34 The fine line between influencer and CEO energy
17:33 Ways to know if you’re leaning too much into influencer energy
22:06 Selling without selling through personal branding
24:11 Building a brand intentionally
If this episode helped you rethink how you’re showing up online, Nadine would love to hear your takeaways! Share your thoughts on Instagram and tag @nadineselinacoaching.
And if you’re enjoying Beyond the CEO Norm, hit follow and leave a 5-star review so more people can find these conversations.
Connect with Nadine:Instagram: @nadineselinacoaching
Are you secretly giving off 'pick me' energy in your business? This could be costing you clients, confidence and control of your own business.
Nadine is discussing something that everyone has felt (or maybe even still feels) in their business and it’s the mindset that leaves business owners constantly seeking validation from clients instead of standing in their own authority.
This energy can show up in subtle ways and Nadine goes through some of them in today’s episode like from over-delivering out of fear, not charging enough or taking on clients you know are going to be a nightmare to work with.
It’s time to flip the dynamic and start choosing your clients instead of waiting to be chosen.
Nadine will give you practical steps as always to start doing this so make sure to listen until the end so you can start to implement her advice today.
Timestamps:
00:00 What 'pick me' energy looks like in business
01:51 Why seeking client validation keeps you stuck
03:11 Choosing clients who align with you
04:58 The importance of validating yourself first
09:07 Practical ways to start validating yourself daily
15:58 Reflecting honestly on how you run your business
If this episode resonated with you, please subscribe to the podcast, share it with a friend, and leave a rating or review!
Nadine would also love to hear your feedback, so message her and let her know what part of this episode spoke to you most.
Connect with Nadine:
Instagram: @nadineselinacoaching
Scaling your business doesn’t just mean more money and more clients, like social media likes to make it out to be. It comes with a lot of hidden challenges that are so normal, but yet nobody talks about it.
Nadine is going to be opening up about the reality of scaling your business today.
While most business owners focus on landing their first clients or hitting their first income milestone, few talk about what happens when you actually achieve all the success you set out for.
Nadine shares the behind-the-scenes truth about managing a fully booked calendar, adapting your systems as you grow, and why success can feel heavier than failure.
She chats about what happens when clients are flowing in, money milestones are being reached, but you can feel your time, energy and systems reaching their breaking points. This is the point where self-sabotage usually comes in as the fear of success starts to creep in and you need to learn how to maintain momentum and use a new set of skills to do this.
If anyone has faced burnout from scaling their business, or if you’re someone who is in the early stages of business and you want to start building sustainable strategies for long-term success, this episode is for you.
Timestamps
00:00 The hidden challenges of scaling
02:34 Managing success and avoiding burnout
04:42 Adapting systems for growth
05:54 The normal feelings and struggles that come with growth
08:20 Maintaining momentum without burnout
11:19 Post-launch plans
13:31 Balancing CEO role and client work
16:29 Overcoming fear of success
20:39 The skills you need for scaling
26:51 Share the podcast on your stories
If this episode resonated with you, please screenshot it and share it on Instagram, tag @nadineselinacoaching so she can see where you’re tuning in from.
Don’t forget to subscribe, rate, and leave a review to help more business owners hear these conversations.
Connect with Nadine:Instagram: @nadineselinacoaching
A no shouldn’t break you in your business and a yes shouldn’t be the only thing that keeps you motivated.
Nadine is speaking about one of the hardest skills to master in business and life which is practising neutrality.
This is so important so that you stay grounded and don’t end up spiralling when a client says no or getting too caught up when a client says yes.
She shares how attaching your value to external outcomes can leave you chasing unsustainable highs or crashing after rejections and how you can find the balance between these.
Nadine shows why your worth hasn’t shifted no matter the outcome, and how to keep showing up consistently regardless of results.
You’ll learn about self-fulfilling prophecies, rejection therapy, and also five practical ways to start practising neutrality right now.
Timestamps:
00:00 Understanding and practising neutrality in business
00:59 The impact of a yes or no on self-worth
02:03 Building resilience and self-awareness
03:58 The fine line between celebrating and spiralling
05:42 How self-fulfilling prophecies impact your business
07:37 Maintaining consistency and following the plan
13:11 Exposure and rejection therapy
15:59 Learning from failures
17:07 How Nadine practised rejection therapy
20:07 Practical ways to practise neutrality
27:12 Subscribe to the podcast
If this episode resonated with you, DM Nadine on Instagram, she would love to hear what situation you’re going to put yourself in this week to practise your own rejection therapy.
Don’t forget to subscribe, rate, and review Beyond The CEO Norm!
Connect with Nadine:Instagram: @nadineselinacoaching
It’s time to stop being a yes man…
In this episode of Beyond the CEO Norm, Nadine is giving you a permission slip to stop people pleasing and start enforcing your boundaries so you can grow your business in a way that actually feels aligned.
Drawing from her experience building a six-figure business and working with over 100 clients, Nadine discusses why boundaries aren’t fixed, how they evolve with your skills and capacity, and how to spot when one is being crossed, both practically and energetically.
Nadine also gives you a practical tool you can use so that you know what to do when a boundary is being crossed, so that you can take back control of your business.
Timestamps:
00:00 The importance of boundaries in business
02:54 Recognising when boundaries are being crossed
05:12 Evolving boundaries with experience
09:45 Practical boundaries and processes
18:28 Setting practical standards in business
19:04 Recognising emotional boundaries
21:54 The power of holding the line
23:01 Balancing personal and business relationships
27:13 Modelling boundary behaviour
33:39 Practical tools for upholding boundaries
37:48 Share the podcast!
Thank you so much for all the support on the podcast so far! If you’ve been enjoying it then please make sure to rate the show 5 stars and to subscribe, as it really helps it to grow.
Connect with Nadine:Instagram: @nadineselinacoaching
Just because something is working doesn’t mean it’s right for you, and as a business owner you need to be okay with pivoting when things are out of alignment.
In this episode, Nadine is joined by Rosie to discuss the emotional process of pivoting your business, even when you’ve built something extremely successful.
Rosie opens up about her brave decision to walk away from coaching and shut down her thriving membership, which she’s still receiving enquiries for, because she knows it’s no longer in alignment with her.
They discuss what happens when your brand, offers, or business model no longer align with the life you want to live, and how to know when it’s time to make a change.
In this episode, you’ll learn about the sunk-cost fallacy, fear of failure, and how external validation can hold us back from necessary change.
For anyone who has been thinking about making a change in their business but is feeling some resistance or fear around it, hopefully this episode will give you the courage you need to take the leap and take back control of your business.
Timestamps
00:00 Welcome and why pivoting is part of building a freedom-based business
03:20 Rosie shares how she knew it was time to change direction
04:45 The fear of being judged for making a pivot and potentially failing
09:40 The idea of fake it till you make it
11:10 Where your own judgements come from
12:06 How past conditioning shapes our version of success
15:30 Going back to what’s familiar
17:59 How Rosie knew it was her business that was causing her to feel out of alignment
20:16 Craving stability after years of travel
23:13 Lacking community
24:19 Having the choice to make a change even when you’re successful
28:31 Nadine’s ‘Catapult Method’ for pulling back before scaling
30:29 Dip in motivation and income
33:01 Competition is not a bad thing
34:14 Recognising when it’s time to make a change and letting go of ego
36:02 Sharing your new version of success online
42:07 The freedom of choice and following other people’s journey
52:15 Becoming less reactive
56:02 Final advice for anyone thinking about pivoting in their business
If you enjoyed this episode, share it with another business owner who might need to hear it, and make sure to subscribe so you don’t miss next week’s episode.
Connect with Nadine:
Instagram: @nadineselinacoaching
Connect with Rosie
Instagram: @rosiecoaching
If you’ve ever felt guilty about wanting to make good money doing what you love, then this is the episode for you.
Talking about money, especially in the online space, is very taboo and Nadine opens up in this episode all about your money beliefs, how they shaped her pricing and self-worth in business, and how you can do what you love and get paid well to do it.
She discusses why she used to undercharge, how to raise your pricing with confidence, and the stigma around money marketing.
If you are a business owner and ‘not in it for the money’, then your business is a hobby. You can feel passionate about what you do while still earning enough to support your life, and this episode will help you gain clarity on that.
Timestamps:
00:00 Rewriting your money story03:23 Where Nadine’s money story came from10:35 How these stories impacted her business18:59 Undercharging so that you can raise your prices20:52 How investing in yourself and your business changes over time22:31 The changes in your money beliefs25:12 Nadine’s opinion on money marketing28:17 Doing something you love vs doing it for the money29:59 Challenging societal views on money37:07 Reflect on your own relationship with money
If you enjoyed this episode please make sure to rate the show and share it on your Instagram story so we can continue to bring out episodes each week and grow the community!
Join Nadine’s FREE 60-minute masterclass where you’ll learn HOW To structure, market, and launch your next level expansion offer - without burning out or killing the sales of your current offer: SIGN UP HERE
Connect with Nadine:
This week, Nadine shares the three key questions that every business owner has to answer with absolute clarity if they want to show up with confidence, book more clients, and grow a sustainable business…
Why now? Why this? Why you?
These are the exact questions your ideal clients are asking themselves every time they land on your page, watch your stories, or consider clicking book now on a discovery call.
Nadine breaks down each one, gives examples of how to answer them, and shares practical tools to help you become the obvious choice for your ideal client.
Timestamps
00:00 The 3 questions that will change how you show up in your business
02:46 WHY NOW: creating urgency with your offers without needing a discount
05:49 Understanding the empowered buyer vs the problem-aware buyer
08:32 How to write content that helps your clients decide to move
09:08 WHY THIS: how to stand out when others offer similar services
10:37 Defining your unique framework and why your method is different
12:28 Nadine's 'Fully Booked Framework'
14:30 Map out your framework
16:20 WHY YOU: how your traits and story build trust
17:18 The 1% rule
18:56 How Nadine’s directness attracts the right people
21:31 Your personal brand story and using the trackers
22:10 The importance of integrating your strengths into your content
23:40 How to use this episode as a practical tool
Thank you so much for listening and for the continued support on the podcast.
As always, please rate the show, subscribe, and share it with a friend as it really helps to grow the podcast!
Join Freedom Expansion Mastermind at early bird pricing!
Connect with Nadine:
Getting success at the beginning of your business is one thing, but can you actually maintain it?
It’s so important that you have the mindset and strategies in place to know it wasn’t just a fluke and that you can continue to succeed and take it to the next level too.
Nadine discusses the identity shifts that happen when you finally start seeing the results you’ve been working so hard for. Whether it’s landing your first client, signing your first 5K month, or speaking on camera for the first time, it’s about making sure this becomes your new normal.
She shares mindset and strategy tips to help you deal with the imposter syndrome that can creep in once success starts arriving.
You'll learn how to evolve your identity with every new level you unlock in business, the importance of constantly redefining success, and two weekly tools you can use to continue being successful.
Timestamps
00:00 What really happens after your first “win”
01:44 Redefining success beyond money or clients
03:19 Exposure therapy and making the scary things feel normal
04:28 Redefining success at every level
08:02 Strategy and mindset need to go together
16:46 What makes YOU the right choice
18:03 The importance of clarity in your content, offers and the problems you solve
23:22 Maintaining long-term success and knowing it’s not a fluke
28:20 Weekly leadership habit 1: The authority tracker
31:10 Weekly leadership habit 2: The client win tracker
35:45 How to support the podcast
If you enjoyed this episode, make sure to subscribe, leave a review, or tag @nadineselenacoaching on Instagram. Nadine would love to hear your thoughts.
Join Freedom Expansion Mastermind at early bird pricing!
Connect with Nadine
Welcome to the very first episode of Beyond The CEO Norm!!
Nadine is going head first into the exact purpose of this podcast and that’s talking about the realities of running a business in your 30s and not following the normal path that most people take.
This is an open conversation where she’s going to be discussing taboo topics that aren’t spoken about online as business owners- what freedom ACTUALLY means to you, the loneliness that can come with travelling, what it’s like to date as a business owner, the pressure to have kids and settle down, and the shame you might feel having to move home.
Nadine always says it like it is and in her first episode, she’s opening up about what it really means to build a business that supports the life you actually want.
Whether you’re in the middle of a pivot, craving a change in your business, or feeling tired of doing what you’re “supposed” to do, this conversation will affirm that you’re on the right path or challenge you to think about where you want to go.
Timestamps:
00:00 Welcome to the first episode of Beyond the CEO Norm!
00:32 Challenging societal norms in your thirties
03:23 How Nadine’s definition of freedom has evolved
07:27 Nadine’s transition into starting her business
16:24 Choosing not to have kids and the reactions it brings
18:54 Moving home in your 30s and the shame no one talks about
20:18 Letting go of a career that once defined you
23:40 Choosing growth over a stable pay cheque
26:58 Dating as a business owner
28:40 Why we have to keep redefining freedom
30:52 People fitting you into a box
33:23 What success really means to Nadine now
35:02 Show some love to the podcast!
Thank you SO much for listening to the first episode of Beyond the CEO Norm! If you enjoyed the episode, please do us a big favour and subscribe on your favourite listening platform and leave a review.
And if you have any insights that came from this episode then drop Nadine a message on Instagram as she would love to hear from you.
Connect with Nadine:
Welcome to Beyond The CEO Norm, the podcast for business owners who decided not to take the traditional path in life.
You’ve said no to the house, the 9 to 5, and the play-it-safe version of success because you know you’re made for more.
Host Nadine introduces what you can expect from the show: real talk about the messy middle of entrepreneurship, the highs, the lows, and what it’s actually like to run a freedom-led six-figure business in your 30s.
Each week, you’ll hear honest behind-the-scenes insights, practical advice to move your business forward, mindset shifts to change how you’re showing up, and unfiltered conversations with other business owners who don't hold back either.
If you're ready for someone to say it like it is, hit subscribe so you never miss an episode!
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