In this episode of Beyond the Cart, I, Veena Gandhi, sit down with Dushyant Baravkar, founder of Bhumi, to explore his journey in building a sustainable brand.Dushyant shares how Bhumi transitioned from physical markets to a strong online presence, the role of humor in content creation, and why authenticity is key to building trust with customers. He also dives into the power of metrics, the importance of in-house content creators, and how AI is shaping the future of brand storytelling.🔹 Key Insights from Dushyant:✅ From Markets to Online – How Bhumi adapted to digital success.✅ Humor = Higher Engagement – Why brands should embrace personality.✅ Authenticity Builds Trust – Customers connect with real stories.✅ Metrics with Context – Data alone doesn’t define success.✅ In-House Creators Drive Growth – Speed and consistency matter.✅ AI in Content Creation – A tool, not a replacement.✅ Daily Documentation Wins – Showcasing the process builds brand loyalty.✅ Beyond Ads – Long-term branding trumps short-term sales.✅ Customer Engagement is Key – Feedback fuels brand evolution.📌 Episode Chapters:00:00 – Introduction to Bhumi and Dushyant's Journey02:49 – The Shift from Physical to Online Presence06:04 – Injecting Humor into Brand Content08:57 – Building Trust Through Authenticity12:06 – Metrics and Measuring Success in E-commerce14:46 – The Role of Content Creators in Brand Growth18:11 – The Impact of AI on Content Creation21:03 – Final Tips for Founders and Closing Remarks🔔 Don’t forget to LIKE & SUBSCRIBE for more expert strategies!👉 Book a call & discover how Digital Street AU can elevate your brand's online presence and profitability: https://www.digitalstreetau.com/📢 Connect with us:🔹 LinkedIn: https://www.linkedin.com/in/veenagandhi/🔹 Facebook: https://www.facebook.com/Veenasdigitalstreet🔹 Instagram: https://www.instagram.com/digitalstreetau/🔹 Tiktok: https://www.tiktok.com/@digitalstreetau