Tammy Sun is the CEO and co-founder of Carrot Fertility, the leading global fertility benefits provider for employers. Carrot’s mission is to improve access to high-quality fertility care and dramatically reduce the emotional and financial strain for employees who need it. Tammy was inspired to create Carrot after she spent $35,000 of her personal savings to undergo egg freezing. Carrot supports over 200 companies in more than 50 countries across North America, Asia, Europe, South America, and the Middle East. Carrot has raised $40M in venture capital from leading funds like F-Prime, CRV, Maven Ventures, Precursor Ventures, and Uncork Capital.

Tammy has had a successful career across marketing, technology, and politics. Before founding Carrot, she was the Director of Partnerships at Evernote. Prior to Evernote, she spent a decade in politics, where she served as a presidential appointee at the Federal Communications Commission during the Obama administration. She also held roles at the Clinton Foundation and The White House.

In this episode, we will cover:

How Tammy turned her personal experience with fertility into the motivation to start and build Carrot

How to know if you’re the best person to turn your idea into a business

What to look for in a co-founder and founding team

How to create feedback loops with prospective customers to inform market discovery and land your first customers

The critical things Tammy did to generate momentum for her first raise and why fundraising has been easier since

Tips for standing out in the sea of companies selling into HR & benefits teams

Tammy’s #1 suggestion for early stage founders