In this episode of Beyond the Business Card, George Dale shares the raw reality of starting RAPT with zero clients, no safety net, and nothing but determination.

From cold calls and door to door pitches to landing his first breakthrough budget, George reveals how he turned setbacks into momentum and built an agency with resilience at its core.

This is not just a story about business, it’s about grit, persistence, and the belief that passion will always fuel profit.

Topics covered in this episode:

• The reality of starting with no clients and no safety net

• Why cash flow is everything in the early stages

• The importance of cold calls, persistence, and direct outreach

• Lessons from building integrated teams in Saudi Arabia

• Balancing risk, resilience, and long term vision

• How George turned passion into a profitable business

This conversation is for anyone building from scratch, doubting whether they can push through the first year, or needing proof that persistence pays off.

📲 Connect with George Dale:

Instagram: https://www.instagram.com/gdaleimages?igsh=MXB6ZmJkcmNiNTZ1Nw==

LinkedIn: https://www.linkedin.com/in/george-dale-5b8526133/

Website: www.houseofrapt.com

📲 Connect with Justin McGuire and Beyond the Business Card:

Instagram: https://www.instagram.com/jussiemcg/        

LinkedIn: https://www.linkedin.com/in/jumcguire        

Beyond the Business Card: https://podcasts.apple.com/ae/podcast/beyond-the-business-card/id1785496837

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