In this episode of Beyond the Business Card, John Rose takes us inside the chaotic world of doing business in Russia during the turbulent 1990s.From pioneering metro advertising to navigating a landscape filled with uncertainty, racketeering, and corruption, John’s story is one of survival, adaptability, and vision. He shares what it was like to build when rules didn’t exist, why playing it straight set his agency apart, and how recognising talent became his most valuable skill.This conversation is not just about advertising, it’s about resilience, reinvention, and thriving in one of the most unpredictable business environments in modern history.In this episode, we cover:* The collapse of an empire and its impact on business and society* What it took to build an advertising agency during Moscow’s “wild 90s”* Why hiring and recognising great people quickly became John’s top skill* Stories of survival in an era of “disorganised crime”* Lessons in resilience and reinvention from an uncharted marketThis episode is for anyone curious about building against the odds, leading with integrity, and finding opportunity in the most uncertain times.📲 Connect with John Rose:Instagram: https://www.instagram.com/mrjohnmrose?igsh=MW5za2RmYXBscXJiMQ==LinkedIn: http://linkedin.com/in/mrjohnmroseWebsite: http://www.rosecreative.marketing📲 Connect with Justin McGuire and Beyond the Business Card:Instagram: https://www.instagram.com/jussiemcg/ LinkedIn: https://www.linkedin.com/in/jumcguire Beyond the Business Card: https://podcasts.apple.com/ae/podcast/beyond-the-business-card/id1785496837Don't forget to subscribe and leave a comment about your favorite takeaway from today's episode!