In this episode, András is joined by two global experts in the communication world—Bonnie Caver, founder of Reputation Lighthouse and board member of the Global Alliance for PR, and Adrian Cropley, founder of the Centre for Strategic Communication Excellence. They meet in Brussels to discuss the real-world implications of artificial intelligence in communication, ethics, organizational culture, and leadership.Coming from opposite ends of the globe—Texas and Melbourne—they bring decades of strategic experience into an authentic and honest conversation about how AI is reshaping content creation, as well as organizations functions, make decisions, and re-define trust.They dig into the messy middle of AI implementation: why most organizations are doing it wrong, what it takes to align technology with brand values, and what gets lost when efficiency takes precedence over culture. Bonnie and Adrian also reveal the dangers of skipping the groundwork—bad inputs, generic outputs, and a creeping sameness across industries.This conversation goes beyond discussing the latest tools and instead tries to define the responsibilities that come with them.Whether you're a communication professional, leader, strategist, or just trying to understand where we’re all headed—this episode asks the hard questions and doesn’t shy away from complexity.Bonnie Caver:   / bonniecaver  Adrian Cropley:   / cropleycommunications