In this deeply personal episode, I take you back to where it all began—at 19 years old, serving as a missionary in unfamiliar places, far from comfort zones, titles, or strategy decks.

I didn’t know it then, but those early days of selfless service were the foundation of everything I teach about personal branding today.

In a world obsessed with aesthetics, logos, and social media presence, I’ve come to realize that true personal branding starts with something far more powerful: service.

In this episode, you’ll hear:

• How my time in the mission field shaped my values

• Why your brand is who you are when no one’s watching

• The difference between performance and purpose

• Why branding from the inside out leads to fulfillment and sustainability

Whether you’re just starting your brand journey or feeling stuck in the process, this episode is a reminder that the most impactful brands aren’t built for applause—they’re built on service, heart, and purpose.

Because when you build from service, you build something that lasts!