In this episode, I chat with Abbie, founder of Proper Good,about the exciting journey of her brand now being stocked by major retailers, globally. Abbie shares the highs and challenges of scaling a small business, from the early days of designing prints during lockdown to landing large ordersand navigating trade shows. She discusses the critical role of trade shows in connecting with buyers, the impact of going viral on TikTok, and the essential balance between creativity and business responsibilities. Abbie also touches on her Northern roots, the importance of a solid support team, and her aspirations, including collaborations with major brands and mentorship roles to support young creatives.

Tune in to hear how Abbie's passion and determination turnedProper Good into a widely recognised brand.

00:09 How the brand got stocked by Next

01:27 Challenges of Scaling a Small Business

05:12 Going Viral on TikTok

08:49 Balancing Creativity and Business

17:37 Reflecting on her First Big Stockist

22:04 The Influence of Northern Roots

25:33 Expanding the Team

28:02 Dealing with Copycats

31:23 The Impact of Trade Shows

34:21 Future Creative Projects and Mentorship