In this episode of Beyond the Brand, hosts Adam Wright and Matt Huntly sit down with Gerry D’Angelo, former VP of Global Media at Procter & Gamble.
With over 30 years in the media industry, including leadership roles at Samsung, Mondelez, and Sky, Gerry shares his insights on how media buying, agency relationships, and brand building have evolved.
From his early career in agencies to overseeing one of the largest media budgets in the world, Gerry reflects on key career moments, the role of serendipity, and the challenges brands face in an AI-driven marketing landscape.
Key takeaways:
▶ The evolution of media buying: how brands have shifted their approach over the last two decades
▶ The changing role of agencies in an era of automation and self-service platforms
▶ Why first-party data is more critical than ever for brands—and how to protect it
▶ The balance between brand-building and performance marketing in a digital-first world
▶ How AI is reshaping advertising and the risk of ‘vanilla creativity’
Why listen:
▶ Gain a behind-the-scenes look at how one of the world’s biggest advertisers managed its media strategy
▶ Learn how to navigate agency relationships in an increasingly automated industry
▶ Understand the importance of first-party data and clean rooms in future-proofing marketing efforts
▶ Get expert insights on how AI is impacting media, advertising, and creative effectiveness
Links & resources:
▶ Connect with Gerry D’Angelo on LinkedIn
▶ Learn more about Procter & Gamble: www.pg.com
▶ Check out the Global Alliance for Responsible Media: www.garmalliance.org
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