In this episode of Beyond the Brand, Adam Wright speaks with Giovanni Pupo, a seasoned digital marketing leader with experience across both agencies and client-side.
Gio led e-commerce for Lipton across Europe for a number of years before leaving to dedicate full time to teaching, keynote speaking, and content creation.
He shares insights on navigating a marketing career, the evolving role of AI, the importance of media skills, and why marketers need to balance creativity with data-driven decision-making.
Key takeaways
▶ Marketing is shifting from ‘mad men’ to ‘math men’ – Creativity still matters, but data and analytics now drive decision-making.
▶ AI isn’t replacing marketers, but it’s raising the bar – Junior marketers must develop critical thinking skills to avoid being outpaced by automation.
▶ Public speaking and relationship-building are future-proof skills – Communicating ideas and connecting with people will remain valuable despite technological advancements.
▶ Side hustles are a fast track to real-world learning – Testing ideas with your own money builds a deeper understanding of marketing and business growth.
▶ Successful marketers don’t fear numbers – Even the most creative roles require a solid grasp of media buying, performance metrics, and ROI.
Why listen
▶ Gain insider knowledge from someone who’s worked at top agencies, led global e-commerce strategies, and now teaches the next generation of marketers.
▶ Learn how AI is shaping marketing roles and what skills will help future-proof your career.
▶ Discover why side projects and freelancing can accelerate your learning and career progression.
▶ Get an honest take on what it’s really like to move between agency, client, and entrepreneurial marketing roles.
Links & resources
▶ Gio Pupo’s website – https://giopupo.com/
▶ A Glass of Marketing podcast – YouTube
▶ Connect with Gio on LinkedIn – linkedin.com/in/giopupo