Keri Craig

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Beyond The Blend

Plan Grow Do

26 episodes

6 days ago

Beyond the Blend is a conversational podcast series, designed to explore the personal and professional journeys of individuals in the lubricant sector. Your hosts Steve Knapp and Rob Taylor aim to inspire listeners by sharing stories about careers, challenges, successes, and learning moments. The focus is on humanising the industry, showcasing its diversity, and highlighting personal experiences to attract and inspire talent. Guests discuss pivotal moments, including their greatest challenges or adversities and the lessons learned, to demonstrate the rich opportunities within the sector.

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Keri Craig

Beyond The Blend

51 minutes 36 seconds

4 months ago

Keri Craig

In this heartfelt and wide-ranging episode of Beyond the Blend, we’re joined by Keri Craig, Director at Interflon Scotland, whose professional journey, from global education at the British Council to helping lead a family-run lubricant business, is packed with insight, emotion, and a powerful sense of purpose.

From raising teenagers in two cultures to rediscovering her roots in Scotland, and from grief and resilience to forging a leadership identity in a traditionally male-dominated sector, Keri brings calm clarity, curiosity, and courage to the table.

Key Takeaways:

• A Family Business, Rediscovered: After two decades in Mexico, Keri returned to Scotland to support her parents during a difficult time. What started as a practical decision turned into a professional reinvention, helping lead the company her father built.

• Leading by Learning: Keri didn’t grow up in the lubricant industry, but she’s embraced the steep learning curve, taking site visits, earning certifications, and bringing fresh eyes to long-standing customer relationships.

• From Imposter Syndrome to Best-Self Leadership: Through vulnerability and personal development, Keri shifted her mindset, leaning into what she does best: clarity, customer experience, and human-centred leadership.

• Navigating Legacy and Innovation: Balancing the deep trust her father earned over 30 years with the need to modernise for a younger generation of buyers, Keri is helping bridge tradition and transformation at Interflon Scotland.

• Local Charm, Global Perspective: Whether describing biscuit-fuelled sales calls in Shetland or bringing international insights from the British Council, Keri embodies the principle of thinking globally, acting locally.

• The Power of Networks: Keri’s honesty about finding her footing, rebuilding her support system, and connecting with others through programmes like Scottish Enterprise’s “Pathways to Scale” highlights just how essential community is to resilience and growth.

• Advice for Women in Industry: Keri speaks candidly about being underestimated and why she believes in confronting barriers with kindness, competence, and quiet determination.

Why Listen?

This episode is a masterclass in adaptive leadership, self-belief, and family business transformation. Whether you're leading a small team, entering a new industry, or simply navigating career change, Keri’s story offers practical insight and emotional depth in equal measure.

Where to Connect:

• LinkedIn: Keri Craig

• Company: Interflon