Ella Auchterlounie

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Beyond The Blend

Plan Grow Do

26 episodes

1 week ago

Beyond the Blend is a conversational podcast series, designed to explore the personal and professional journeys of individuals in the lubricant sector. Your hosts Steve Knapp and Rob Taylor aim to inspire listeners by sharing stories about careers, challenges, successes, and learning moments. The focus is on humanising the industry, showcasing its diversity, and highlighting personal experiences to attract and inspire talent. Guests discuss pivotal moments, including their greatest challenges or adversities and the lessons learned, to demonstrate the rich opportunities within the sector.

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Ella Auchterlounie

Beyond The Blend

33 minutes 33 seconds

6 months ago

Ella Auchterlounie

In this energising episode of Beyond the Blend, we’re joined by Ella Auchterlounie, Marketing Executive at Vickers Oils, who brings fresh eyes, digital savvy, and a whole lot of energy to one of the lubricant industry’s oldest names. From YouTube beginnings to breathing new life into a 200-year-old brand, Ella shares her journey into the world of B2B marketing and how she’s helping make a traditional industry more accessible, relatable, and engaging for the next generation.

Key Takeaways:

• From Retail to B2B: Ella walks us through her diverse background, from retail and social media to agency work and now industrial lubricants proving that varied experience is a strength.

• Self-Taught & Resourceful: With curiosity as her guide, Ella shares how she’s built technical knowledge from scratch through mentoring, online learning, and tools like Lubrication Expert videos.

• Making Lubricants Approachable: Ella talks candidly about how technical language and lengthy documents can be a barrier, and how she’s on a mission to bring clarity, accessibility, and interactivity to marketing whether through 3D ship tours or engaging newsletters.

• Digital with a Human Touch: She’s brought Vickers’ LinkedIn presence to life, using video, interactive design, and personality-rich content to grow reach and engagement all while emphasising that people still matter in a digital world.

• Balancing Corporate & Personal: With insights from her lifestyle-focused YouTube days and a talent for writing and design, Ella discusses how showing personality builds trust, relevance, and stronger brand affinity.

• Sustainability & Storytelling: From brewery visits to food-grade regulations, Ella is passionate about sustainability and transparency two things she’s helping amplify in her role at Vickers Oils.

Why Listen?

Ella represents the voice of a new generation in the lubricants industry curious, creative, and digitally fluent. Whether you’re in marketing, leadership, or talent development, her story is a reminder that the future of this industry depends on how well we tell its story and how open we are to fresh ideas.

Where to Connect:

• LinkedIn: Ella Auchterlounie

• Company: Vickers Oils