In this episode, we explore the bold side of Out of Home with Dean Oelschig. Dean shares his love for the OOH medium, unpacking why it remains one of the most powerful channels for brands to make a lasting impact. We dive into what it means to win with OOH - from crafting messaging that truly lands, to testing the strength of an idea by seeing if it works on a billboard. If you believe great creative deserves a bigger stage (literally), this one’s for you.
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In this episode, we explore the bold side of Out of Home with Dean Oelschig. Dean shares his love for the OOH medium, unpacking why it remains one of the most powerful channels for brands to make a lasting impact. We dive into what it means to win with OOH - from crafting messaging that truly lands, to testing the strength of an idea by seeing if it works on a billboard. If you believe great creative deserves a bigger stage (literally), this one’s for you.
OOH's role in the Creative Strategy with Melanie Campbell
Beyond The Billboard
25 minutes
6 months ago
OOH's role in the Creative Strategy with Melanie Campbell
In this episode, we sit down with Melanie Campbell, the Group MD at Rapt Creative, to explore the evolving landscape of Out-of-Home (OOH) advertising. Melanie, with her wealth of experience working on major alcohol brands in South Africa, dives into how the role of OOH has shifted over the years. She shares valuable insights on what brands are looking for in OOH campaigns and offers expert advice on how to maximize the impact of this dynamic medium. Whether you're in the advertising world or ...
Beyond The Billboard
In this episode, we explore the bold side of Out of Home with Dean Oelschig. Dean shares his love for the OOH medium, unpacking why it remains one of the most powerful channels for brands to make a lasting impact. We dive into what it means to win with OOH - from crafting messaging that truly lands, to testing the strength of an idea by seeing if it works on a billboard. If you believe great creative deserves a bigger stage (literally), this one’s for you.
