In this episode, we explore the bold side of Out of Home with Dean Oelschig. Dean shares his love for the OOH medium, unpacking why it remains one of the most powerful channels for brands to make a lasting impact. We dive into what it means to win with OOH - from crafting messaging that truly lands, to testing the strength of an idea by seeing if it works on a billboard. If you believe great creative deserves a bigger stage (literally), this one’s for you.
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In this episode, we explore the bold side of Out of Home with Dean Oelschig. Dean shares his love for the OOH medium, unpacking why it remains one of the most powerful channels for brands to make a lasting impact. We dive into what it means to win with OOH - from crafting messaging that truly lands, to testing the strength of an idea by seeing if it works on a billboard. If you believe great creative deserves a bigger stage (literally), this one’s for you.
OOH in Africa: Unlocking OOH in Kenya with Alex Tutu
Beyond The Billboard
33 minutes
5 months ago
OOH in Africa: Unlocking OOH in Kenya with Alex Tutu
In this episode, we explore the vibrant and rapidly evolving Out of Home (OOH) landscape in Kenya with industry expert Alex Tutu. With experience on both the media agency and media owner sides of the industry, Alex brings a unique perspective on how to unlock value in one of Africa’s most exciting OOH markets. We unpack some of the biggest opportunities in Kenya, the latest in OOH technology, and how ROI is measured in this market. Alex also shares actionable tips for succeeding in Kenya’s OO...
Beyond The Billboard
In this episode, we explore the bold side of Out of Home with Dean Oelschig. Dean shares his love for the OOH medium, unpacking why it remains one of the most powerful channels for brands to make a lasting impact. We dive into what it means to win with OOH - from crafting messaging that truly lands, to testing the strength of an idea by seeing if it works on a billboard. If you believe great creative deserves a bigger stage (literally), this one’s for you.
