How much does legacy matter in branding? And when is it time to rip up the rulebook and start again?

Jaguar, the historic car brand, has made a bold and controversial move—ditching its classic identity in an attempt to appeal to a new generation. But will it pay off?

Nick and Toby explore why Jaguar took this risk, what they’re hoping to achieve, and what insurance companies can learn about the role of legacy in branding. Plus, they dive into how innovation techniques can help insurers revitalize their brands without losing what makes them great.