Why does one of the worlds most dangerous running races, also appear to be one of the most exclusive and popular?

The Speed Race is an event without even an official route, start date or time, let alone large marketing campaign, so how do they attract some of the biggest names in the world to be a part of their event? The answer is influencers.

Listen as Toby and Nick unpack how insurance businesses might learn valuable lessons from The Speed Race on how to leverage social media platforms, and the influencers that reside there, to even greater effect.