David Canellis is an editor at Blockworks and longstanding adversarial thinker when it comes to crypto. In Episode #19, Pedro Solimano and David Canellis discuss the challenges of virality, and the importance of building a dedicated audience. 

David shares his journey from a crypto trader to a prominent writer and editor in the crypto media space, highlighting the disconnect between mainstream media and the crypto community. Clickbait vs informative, long-term commitment, and where are the f#$king LOLs in media?

Episode chapters:

• 0:00 intro
• 2:56 You never know what's going to be viral
• 7:38 Clickbait titles aren't a bad thing
• 9:22 Own and building your audience
• 15:54 Becoming the editor of Blockworks
• 19:52 Launching Protos - A critic to the crypto industry
• 23:12 Trust in mainstream media
• 26:20 Believing in crypto and reporting about it
• 31:22 Opinionated news - Finding the sweet spot
• 35:50 Journalism tips from an editor
• 41:26 How to get into writing
• 47:40 Book recommendations

Follow us on:

→ Twitter: https://x.com/beyondthebeat__

→ YouTube: https://www.youtube.com/@BeyondTheBeatPodcast

→ Rumble: https://rumble.com/user/BeyondTheBeat

→ Spotify: https://podcasters.spotify.com/pod/show/beyond-the-beat-podcast

→ Fountain: https://fountain.fm/show/lXIc2Erm2DzsF821aOSi

→ Substack: https://substack.com/@beyondthebeat

→ LinkedIn: https://www.linkedin.com/company/beyond-the-beat-podcast

→ Instagram: https://www.instagram.com/beyond_the_beat_podcast

→ TikTok: https://www.tiktok.com/@beyondthebeat_podcast

→ Facebook: https://www.facebook.com/BeyondTheBeatPodcast

→ Linktree: https://linktr.ee/BeyondTheBeatPod