Serving the country club industry in educating governing bodies and committees in building renowned programming in tennis and fitness departments. Through best-business practices, proper management, and by retaining and recruiting "best-in-class" professionals, we look to bring your tennis and fitness departments at your club to be the benchmark in excellence in the region.
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Serving the country club industry in educating governing bodies and committees in building renowned programming in tennis and fitness departments. Through best-business practices, proper management, and by retaining and recruiting "best-in-class" professionals, we look to bring your tennis and fitness departments at your club to be the benchmark in excellence in the region.
The daily questions we ask ourselves over club communications – how often should we email our members? Is it possible or should we make the weekly newsletter shorter? How do we integrate the club's website into our marketing strategy? – all these questions and more take center stage in this podcast with Club Design Studio’s fearless leader Danielle Chavez.
Communication is at the heart of a club – whether it’s members conversing with each other, staff and management promoting food specials or golf programming, or whether It’s marketing through email, social media and the club's website. And, Danielle has her fingers on the pulse of all of these segments of communications.
Achieving club communications, keeping the portals where members consume their information, fresh and inviting while still adhering to a club-like tradition in terms of media, is not an easy task and it's finding the correct mixture of creativity versus traditionalism that interests Danielle.
Danielle discusses the need for scheduling and creating an entire communications strategy based on researching and working with each club as every club is different. As Danielle says: “Get to know the club…” before you do anything, propose anything, or create any materials.
Let's dig a little deeper and find out if hashtags are remain relevant for club communications. And we find the dangers in overusing Canva, the new In-Design for the lay creator, which is completely transforming art and communications not only for the private members club industry but across all commerce and business! And is it actually possible to create a template that doesn’t get stale over time?
Communications, Marketing and Sales
Clubs far too often blend a position that encapsulates marketing, communications and even, sometimes, sales or new membership. But in reality, these are three very different roles, taking the individual in various directions. A common diagnosis for Danielle and her firm. In turn, Danielle’s firm supports clubs in trying to better communicate the club’s events, programming and membership news through these three, distinct areas, rather than the club having to appoint two new positions.
But now, during a week where Tik Tok might be the first major social media network to be banned in the USA, we investigate social media and private members clubs. Let’s talk fonts and point sizes in detail and strategy and calendar marketing at a macro level with the founder of Club Design Studio, Danielle Chavez.
Beyond The Baselines
Serving the country club industry in educating governing bodies and committees in building renowned programming in tennis and fitness departments. Through best-business practices, proper management, and by retaining and recruiting "best-in-class" professionals, we look to bring your tennis and fitness departments at your club to be the benchmark in excellence in the region.
