
In the latest episode of The Goal Getter Podcast, Jordan dives deep into the importance of email marketing for small businesses, particularly in light of recent social media disruptions. With Instagram and Facebook experiencing downtime, they emphasize the critical need for alternative communication channels.
Listeners will learn about the three key types of audiences—cold, warm, and hot—and how to effectively engage each. Jordan also discusses various traffic sources, emphasizing the significance of owning your traffic to ensure sustainability and control in an unpredictable digital environment.
Throughout the episode, Jordan unpacks essential email marketing statistics, including delivery rate, open rate, and click-through rate. They break down these metrics to help listeners understand their significance and optimize their email marketing strategies for maximum impact.
Don't miss this enlightening episode packed with practical tips and strategies to elevate your business's marketing game and navigate the ever-changing digital landscape with confidence. Tune in now to unlock the secrets to sustainable growth and resilience in today's competitive business world.