Designing in the beauty space is delicate because we can have so much impact for better or worse when it comes to approaches that encourage self expression or ones that make us feel flawed and in need of improvement. Angie Kim understands that and has a track record of getting to work intimately with women on products that touch many aspects of their lives from breast pumps to hand crafted bags. She opened up with us about the way beauty was discussed growing up and how she hopes to hand her own message down to her daughter. We explore the ability a designer has for impact in different company sizes and structures. She tells us how she sees the industry making changes for the better bit by bit to be more inclusive and encourage versatility and options so that everyone can explore what makes them feel authentic. Even with the nuance needed to do it well, Angie really believes in helping people feel good and this conversation was a window into her thoughtful approach.

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