What does it take to build a digital empire that reaches over 15 million people a month? In this episode, George Bacon, founder of GBM Media, takes us behind the scenes of the viral UK meme pages like Great British Memes and That Girl Page. With zero reliance on personal branding or even a face showing up on the content, George reveals how culture, humour, and emotional storytelling fuel community-driven engagement.

In this episode, we explore his journey from early X (aka Twitter) days to launching a media agency, navigating platform shifts, mastering branded content, and his take on the role of AI in the future of social. 

If you’re curious about what makes content go viral, this episode is for you.