S4 Ep9 | From Roots to Innovation: How ASICS Balances Heritage with Modern Marketing

https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/56/f6/ee/56f6eee0-fb6c-14ff-52d6-bbffd27789f6/mza_50083362156065157.jpg/600x600bb.jpg

Beyond Marketing - The Podcast.

MG Empower

66 episodes

1 day ago

We believe marketing isn’t just about brands, it’s about the people behind them. Beyond Marketing, The Podcast is a space to uncover their stories. The ones built on career pivots, lived challenges, bold bets, cultural roots, and moments of clarity. We bring together the voices shaping the future, marketers, creators, founders, and storytellers, to share the truths that don’t make the press releases. Unfiltered, human, real. Because in an industry obsessed with the next big trend, we pause to ask: Who’s really behind it all? And in that question, we reveal what truly goes #BeyondMarketing.

Business

RSS

All content for Beyond Marketing - The Podcast. is the property of MG Empower and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/8467902/8467902-1733226646307-09d8f3bd80755.jpg

S4 Ep9 | From Roots to Innovation: How ASICS Balances Heritage with Modern Marketing

Beyond Marketing - The Podcast.

41 minutes 59 seconds

11 months ago

S4 Ep9 | From Roots to Innovation: How ASICS Balances Heritage with Modern Marketing

In this episode of the Beyond Marketing Podcast, Gary Raucher - Executive VP for Product, Marketing, and Merchandising at ASICS - takes us on a journey through the brand’s rich history and reveals how the foundational purpose continues to drive its modern marketing strategies.

Learn how ASICS differentiates itself in a competitive market by focusing on authentic storytelling and inclusivity rather than a "winning at all costs" mentality - with insights from impactful campaigns like "New Personal Best". We dive into how ASICS leverages consumer behaviour insights and community engagement to create meaningful connections with its audience, as Gary discusses the importance of balancing the brand's heritage with innovative marketing tactics to stay relevant in today's fast-paced world.

Tune in to explore how ASICS's commitment to its roots fuels innovation and sets the brand apart in the global marketplace.