In this episode of Beyond Marketing, we sit down with Emily McDonnell, Head of Creator Partnerships UK & Northern Europe at Snapchat, to uncover why Snapchat is considered the happiest place online. 

Emily delves into the platform's explosive growth - 432 million daily active users - and how it fosters authenticity and genuine connections in a digital age often dominated by overproduced content. We debunk the myth that Snapchat is just for teenagers and delve into how it is an "and", not an "or" platform. Tune in to hear her insights on the future of the creator industry and how Snapchat is leading the way in making social media a happier, more genuine place.