S4 Ep11 | Stand Out, Game On: From Breaking Barriers to Scoring in Sports Marketing

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Beyond Marketing - The Podcast.

MG Empower

66 episodes

1 day ago

We believe marketing isn’t just about brands, it’s about the people behind them. Beyond Marketing, The Podcast is a space to uncover their stories. The ones built on career pivots, lived challenges, bold bets, cultural roots, and moments of clarity. We bring together the voices shaping the future, marketers, creators, founders, and storytellers, to share the truths that don’t make the press releases. Unfiltered, human, real. Because in an industry obsessed with the next big trend, we pause to ask: Who’s really behind it all? And in that question, we reveal what truly goes #BeyondMarketing.

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S4 Ep11 | Stand Out, Game On: From Breaking Barriers to Scoring in Sports Marketing

Beyond Marketing - The Podcast.

45 minutes 56 seconds

8 months ago

S4 Ep11 | Stand Out, Game On: From Breaking Barriers to Scoring in Sports Marketing

This episode of Beyond Marketing is sponsored by Magic Mind, the world's first mental performance shot.

Access https://magicmind.com/mgempower and use the promo code MGEMPOWER20 to get up to 48% off your first subscription for the next 10 days.

#MagicMind #MentalPerformance #SelfGrowth

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In this episode of Beyond Marketing, we sit down with Aline Machado-Lieke, Head of Marketing EMEA North at On, to dive into her journey from navigating the challenges of entering new markets as an immigrant to redefining leadership in volatile, fast-paced environments.

Aline shares the behind-the-scenes of an inspiring trajectory of breaking barriers and driving innovation. In this conversation, you'll hear how she turned cultural nuances into opportunities, leveraged a test-and-learn mindset to transform setbacks into stepping stones, and reimagined sports marketing by blending lifestyle, purpose, and experience.

Whether you're seeking insights on building a standout career or mastering the art of sports marketing in a dynamic landscape, Aline's stories and strategies will empower you to focus on the unique value you bring, without trying to fit in.