In a volatile economy, most businesses react the same way — they cut back, blend in, and hope to ride out the storm. But in times of uncertainty, blending in is the fastest way to disappear.
In this four-part series, internationally acclaimed speaker and business advisor Scott McKain reveals how to rise above the noise, create competitive separation, and earn lasting customer loyalty — even when the marketplace is under pressure.
Drawing on decades of research, global speaking experience, and real-world case studies, Scott shares practical strategies you can use right now to:
• Avoid the traps that sink businesses in a downturn.
• Stay ahead as your customers’ needs accelerate and change.
• Harness the power of purpose and storytelling to inspire loyalty.
• Use distinction as your growth strategy in a tight market.
Whether you’re an entrepreneur, executive, or part of a team looking to stand out in difficult times, these episodes deliver the clarity and tools you need to not just survive — but thrive.
Because in turbulent times, standing out isn’t optional — it’s essential.
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In a volatile economy, most businesses react the same way — they cut back, blend in, and hope to ride out the storm. But in times of uncertainty, blending in is the fastest way to disappear.
In this four-part series, internationally acclaimed speaker and business advisor Scott McKain reveals how to rise above the noise, create competitive separation, and earn lasting customer loyalty — even when the marketplace is under pressure.
Drawing on decades of research, global speaking experience, and real-world case studies, Scott shares practical strategies you can use right now to:
• Avoid the traps that sink businesses in a downturn.
• Stay ahead as your customers’ needs accelerate and change.
• Harness the power of purpose and storytelling to inspire loyalty.
• Use distinction as your growth strategy in a tight market.
Whether you’re an entrepreneur, executive, or part of a team looking to stand out in difficult times, these episodes deliver the clarity and tools you need to not just survive — but thrive.
Because in turbulent times, standing out isn’t optional — it’s essential.
Episode 2 -- Your Customers Are Changing Faster Than You Are
Beyond Distinction in Turbulent Times
4 minutes 57 seconds
2 months ago
Episode 2 -- Your Customers Are Changing Faster Than You Are
Beyond Distinction in Turbulent Times
In a volatile economy, most businesses react the same way — they cut back, blend in, and hope to ride out the storm. But in times of uncertainty, blending in is the fastest way to disappear.
In this four-part series, internationally acclaimed speaker and business advisor Scott McKain reveals how to rise above the noise, create competitive separation, and earn lasting customer loyalty — even when the marketplace is under pressure.
Drawing on decades of research, global speaking experience, and real-world case studies, Scott shares practical strategies you can use right now to:
• Avoid the traps that sink businesses in a downturn.
• Stay ahead as your customers’ needs accelerate and change.
• Harness the power of purpose and storytelling to inspire loyalty.
• Use distinction as your growth strategy in a tight market.
Whether you’re an entrepreneur, executive, or part of a team looking to stand out in difficult times, these episodes deliver the clarity and tools you need to not just survive — but thrive.
Because in turbulent times, standing out isn’t optional — it’s essential.
