Scaling AdTech with PubMatic Co-Founder Mukul Kumar

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Beyond Conversations

IEEE Pune Section

28 episodes

3 days ago

Certain conversations are not meant to be confined within the four walls of a room. They need to be brought out from the minds of the speaker to the hearts of the listeners. Conversations that will capture your heart, conversations that will challenge you to think. Small talks to big thoughts we have everything here. IEEE Pune Section brings to you Beyond Conversations - Conversations beyond ventured, that will help the youth today to deep dive beyond the horizons they have been showed.

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Self-Improvement

Education

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Scaling AdTech with PubMatic Co-Founder Mukul Kumar | Tech for Digital Advertising

Beyond Conversations

29 minutes 4 seconds

2 years ago

Scaling AdTech with PubMatic Co-Founder Mukul Kumar | Tech for Digital Advertising

In a captivating conversation, we had the distinct pleasure of sitting down with Mr. Mukul Kumar, the brilliant mind behind the success of PubMatic, to unravel the inner workings of this leading digital advertising technology company. As the co-founder and Head of Engineering at PubMatic, Mr. Kumar has been instrumental in shaping the company's growth and innovation. Join us as we delve deep into his invaluable insights and glean wisdom from his vast experience. In this podcast episode, we delve into the early days of PubMatic, tracing Mr. Kumar's journey from the inception of the company to its remarkable rise in the digital advertising landscape. We explore the motivations, challenges, and pivotal moments that paved the way for PubMatic's success story. Since its inception in 2006 , PubMatic has been Revolutionizing Digital Advertising Technology. Here, we dive into the core of PubMatic's expertise and Mr. Kumar's role as the Head of Engineering. We gain a comprehensive understanding of the technology stack, innovative solutions, and cutting-edge strategies that PubMatic has developed under Mr. Kumar's leadership. Uncovering the secrets behind PubMatic's ability to stay ahead of the curve, we explore the company's commitment to enhancing advertising efficiency, transparency, and revenue optimization. Furthermore, we peer into the future of digital advertising with Mr. Kumar. We explore PubMatic's innovative vision, upcoming projects, and how the company plans to leverage emerging technologies like AI, machine learning, and data analytics to enhance advertising effectiveness. We also discuss the importance of collaboration and industry partnerships in shaping the future of digital advertising. This is the first ever offline podcast experience at IEEE Pune, and was conducted at the PubMatic Office, WestEnd Icon, Aundh, Pune. Special thanks to PISB - PICT IEEE Student Branch for organizing this interview.