In this episode of Beyond Compatibility, I sit down with Anna Robbert, Country Manager for Germany at Meetic, part of Match Group, to discuss the present and future of online dating. Anna has spent years working behind the scenes at some of the world's biggest dating apps, helping singles find love and navigate the complexities of digital matchmaking.
💡 About Anna:
Anna Robbert brings more than a decade of experience in communications and marketing. From PR strategies for global lifestyle brands to destigmatizing online dating in German-speaking countries, she has an impressive track record. Since 2023, as Country Manager DACH, she has been responsible for Even, LoveScout24, Neu.de, and Zweisam. She bridges local market needs with global campaigns from Meetic’s headquarters in Paris.
We dive deep into:
📍 The challenges of dating as a single parent, including how 69% of German single parents report being ghosted after revealing they have kids.
📍 The overwhelming number of choices in dating apps, and why too many options might be making dating harder, not easier.
📍 The dating fatigue phenomenon—how swiping too much can lead to burnout, and tips to avoid frustration while using apps.
📍 The differences in dating experiences between men and women, including why men swipe right 40 times to get a match and how women manage overwhelming attention.
📍 Affinity-based dating apps—why niche platforms catering to specific groups (50+ singles, single parents, cultural backgrounds) are growing in popularity.
📍 The role of AI in dating apps—how artificial intelligence is shaping matchmaking, filtering potential partners, and even helping people craft better opening lines.
📍 The future of dating apps—what trends we can expect in the next decade, including how technology might reshape how we form relationships.
Whether you're struggling with too many matches or not enough, dealing with dating burnout, or just curious about how dating apps really work behind the scenes, this conversation is packed with insights, strategies, and expert advice.🎧 Tune in and let's dive in!
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🔗 Zweisam (50+)
🔗 Even (Single Parents)
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00:00 Promo
01:48 Anna's work and drive
05:09 Challenges of launching a dating app
10:19 How to attract people
17:28 Best features in an app
22:41 Generalist vs Affinity apps
25:47 Future of dating apps
31:14 Dating apps dissatisfaction
36:15 Tips for Men
41:19 Tips for Women
46:32 Lying on your profile
50:14 Tips for preventing dating burn out
55:45 Final thoughts & where to find Anna