Beyond Clarkonomics: How the Fever’s evolution is transforming a sports capital
IBJ Media
6 episodes
2 months ago
Beyond Clarkonomics is a narrative podcast hosted by IBJ business of sports reporter Mickey Shuey exploring Caitlin Clark’s arrival to the Indiana Fever and the ripple effect it's having on Indianapolis. Through expert interviews and archival audio, the series unpacks how Clark’s presence is transforming a once-struggling franchise—and how that transformation is reshaping downtown revitalization, civic planning and the city’s long-term sports strategy.
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Beyond Clarkonomics is a narrative podcast hosted by IBJ business of sports reporter Mickey Shuey exploring Caitlin Clark’s arrival to the Indiana Fever and the ripple effect it's having on Indianapolis. Through expert interviews and archival audio, the series unpacks how Clark’s presence is transforming a once-struggling franchise—and how that transformation is reshaping downtown revitalization, civic planning and the city’s long-term sports strategy.
Ep 3: Playing the long game: how the Fever are capitalizing on the moment
Beyond Clarkonomics: How the Fever’s evolution is transforming a sports capital
35 minutes
4 months ago
Ep 3: Playing the long game: how the Fever are capitalizing on the moment
Host Mickey Shuey examines how the Indiana Fever are capitalizing on unprecedented momentum — not just to win games, but to rebuild their roster, reshape their brand and redefine what’s possible in women’s professional sports. From a bold offseason overhaul to a dramatic rise in sponsorships and fan engagement, this episode details how the franchise is laying the groundwork for long-term success on and off the court. Featuring Fever executives Kelly Krauskopf and Amber Cox, Pacers Sports & Entertainment CEO Mel Raines, marketing strategist Ken Ungar and Cheez-It brand director Cara Tragseiler, the episode explores the business mechanics behind the Fever’s transformation — and what it signals for the WNBA’s future.
Beyond Clarkonomics: How the Fever’s evolution is transforming a sports capital
Beyond Clarkonomics is a narrative podcast hosted by IBJ business of sports reporter Mickey Shuey exploring Caitlin Clark’s arrival to the Indiana Fever and the ripple effect it's having on Indianapolis. Through expert interviews and archival audio, the series unpacks how Clark’s presence is transforming a once-struggling franchise—and how that transformation is reshaping downtown revitalization, civic planning and the city’s long-term sports strategy.
